Latest In: Personalization

artificial intelligence B2B marketing in-house enablement marketing automation marketing strategy MarTech trends reskilling
DGR MarTech Stensul Rachel Meranus

Stensul’s 2026 MarTech Outlook on AI and Agency Spend: The Demand Gen Report Interview with Rachel Meranus

The marketing technology landscape is undergoing a massive transformation, driven by the rapid integration of artificial intelligence (AI)…

Feature April 8
#COSeries artificial intelligence B2B marketing Campaign Optimization Series Demandbase Elfried Samba First-party Data measurement
DGR COS26 Day1

Day 1 of the 8th Annual Campaign Optimization Series (#COSeries)

Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) beings today, offering pragmatic solutions for a landscape without…

Blog April 6
AI marketing audience monetization Composable CDP data onboarding DSP marketplace media networks personalized marketing
Hightouch DSP Woman using laptop surrounded by AI, API, code, and digital media icons, representing artificial intelligence development and integration.

Hightouch Launches Zero-Fee DSP Marketplace Solution

Hightouch announced this week a direct data onboarding integrations with The Trade Desk and Yahoo DSP, enabling media…

News Brief April 2
dgr event b2bmx2
B2B Marketing Exchange East
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series