Content Marketing

Nasdaq CMO Joins Keynote Roster For #C2C16

Jeremy Skule, CMO of Nasdaq, has signed on to keynote the 2016 B2B Content2Conversion Conference in Scottsdale, Ariz. which is hosted by Demand Gen Report.

December 18, 2015
Written by Brian Anderson

6 Reasons Why Content Creation Is Still A Big Deal

While content is a common buzz word within the B2B marketing community, it doesn’t necessarily mean that it has lost its efficiency in generating B2B leads. The hype only means that content is still relevant in expanding one’s sales pipeline. This infographic from IT Sales Inc. highlights several key stats…

Tips For Using Content To Drive Sales

Even though content marketing generates three times as many leads as traditional outbound marketing, only 6% of marketers consider their efforts “very effective,” according to the Content Marketing Institute. Content marketing platform ClearVoice designed this infographic with tips to improve the marketing funnel from content creation to conversion. [Click To Expand]…

Enhancing Content Production With Planning And Workflows

DivvyHQ is a cloud-based content planning and production workflow tool designed to help marketers and content producers execute complex content-centric marketing initiatives while also improving organization.

November 24, 2015
Written by Brian Anderson

Strategy & Planning Series Day 4: Data Fuels Account-Based Marketing And Sales Alignment

Thursday's Strategy & Planning Series sessions spotlighted the current growth of account-based marketing (ABM) and how B2B organizations are enhancing the way they incorporate webinars within their marketing initiatives — leveraging data and insights to meet business goals.

November 20, 2015
Written by DGR Edit Team

Oracle Marketing Cloud Unveils New Mobile, Data And Content Capabilities

Oracle Marketing Cloud has launched new capabilities designed to help marketers deliver a consistent customer experience. The updates also position marketers to better attribute revenue to marketing initiatives and boost engagement with mobile tools.

November 19, 2015
Written by Brian Anderson

LookBookHQ Appoints Former Eloqua Exec To Board Of Directors

Content engagement platform LookBookHQ added Paul Teshima to its Board of Directors and announced several new hires. Dwayne Walker recently joined the company as CFO and Elle Woulfe, formerly of Lattice Engines, was named VP of Marketing.

November 19, 2015
Written by Brian Anderson