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#Bii20 Webinar Series Highlights Importance Of Intent Data, Buyer Interdependence & ABM To Reach Audiences

With the advent of COVID-19, the B2B industry has undergone a massive shift in the way marketers are reaching their target audiences, allowing them to leverage data insights and buyer trends for effective strategy building. Reliance on data insights has gone from a method of driving engagement and performing outreach to a necessary adaptation for survival.

Experts Point To Buying Groups & Bad Data As Impediments To Attribution Modeling

Attribution is not a new model of measurement, but in the age of digital transformation, it has evolved as the buyer’s journey became more complex. With organizations having multiple decision-makers in buying groups to research a potential purchase, attribution has become difficult for marketers to accurately assess the value of individual efforts across multiple channels.

SiriusDecisions Analysts Share How To Address Deal Acceleration Within The Demand Unit Waterfall

The Demand Unit Waterfall is a unique funnel framework from SiriusDecisions that has helped many B2B organizations better understand buying teams within their target accounts. With the growing focus on marketing teams to help drive revenue, companies expect them to help accelerate deals through this funnel and close more business. This, according to expert analysts, requires proper processes and workflows that promote better engagement and insights from key stakeholders.

Revisit Your Messaging Strategy For The New Buyer’s Journey

It’s not your imagination. The B2B buyer’s journey has changed — and the changes aren’t making your job as a content marketer any easier. In truth, the buyer’s journey is becoming more complex with more people involved at every stage. According to SiriusDecisions research, half of B2B buying decisions today involve a group of people. And that percentage goes up the bigger and more complex the business.

  • Published in Blog
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