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Lead Nurturing

Prospects go through multiple touch-points before becoming buyers. This section covers the latest tools, trends and strategies B2B marketers are using to effectively nurture leads through the sales funnel.

B2B Marketers Tap Review Sites For Higher Conversion Rates

With more buyers looking to colleagues and peers to research buying decisions, B2B organizations such as Dashlane and Booker Software are turning to online review platforms to enhance their marketing efforts. These review sites can provide credible user experiences with the company’s solutions or services to prospects and customers.

Delivra Unveils Drip Campaign Builder To Streamline Nurturing

Email marketing service provider Delivra has launched the Drip Campaign Builder toll for its email marketing platform. The feature is designed to provide users with the tools to schedule lead nurturing email campaigns, as well as help determine the types of emails to send based on the subscriber’s actions.

LinkedIn To Phase Out Lead Accelerator Product It Acquired From Bizo

LinkedIn plans to shutter its Lead Accelerator product in the first half of 2016, the company announced in its fourth quarter earnings call. LinkedIn Lead Accelerator was created last February, following the company’s 2014 acquisition of Bizo. The move will cost the company $50 million.
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