The 2016 Lead LifeCycle Series To Spotlight ABM, Interactive Content And Data-Driven Funnel Strategies
While the buzz around account-based marketing (ABM) has B2B marketers reassessing their strategies to engage with prospective customers, successful B2B organizations are finding that a full-funnel approach — fueled by data analytics and new interactive content formats — can properly engage and nurture prospects within key accounts. This leads to…
- Written by Brian Anderson