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Lead Nurturing

Prospects go through multiple touch-points before becoming buyers. This section covers the latest tools, trends and strategies B2B marketers are using to effectively nurture leads through the sales funnel.

LinkedIn Unveils Programmatic Advertising For Display Ads

After seeing success with its programmatic efforts for sponsored content, LinkedIn announced that it is preparing to offer advertisers the option to buy display ads for desktop devices. This new offering will enable marketers to purchase display ads programmatically through an Open Auction or through LinkedIn Private Auctions, giving users…

Do Leads Matter Anymore?

As part of the excitement building around account-based marketing (ABM), there has been a growing school of thought that leads and conventional funnel metrics will become a thing of the past.
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