New Era Of Lead Nurturing Focuses On Segmentation, Targeted Content
For many marketers, lead nurturing still consists of drip email campaigns that spit out the same series of…
Industry News August 14
Latest In: Cari Baldwin
The Salesforce.com-ExactTarget Mega-Deal: The End Of The Road For Stand-Alone Marketing Automation?
Will Salesforce.com's acquisition of ExactTarget fuel interest in marketing automation, or does it mean that the marketing automation…
Industry News June 6
Lead Nurturing: Ample Content, Solid Processes Set The Stage For Long-Term Success
Most B2B marketers understand the importance of lead nurturing, and they're eager to get started. The key to…
Industry News December 18
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
The Aftermath of Dreamforce 2011
By Cari Baldwin, Co-Founder and Partner, Bluebird Strategies The mojo of marketing was in full swing at Salesforce.com's…
Industry News September 20Starting From Scratch: Marketing Automation Best Practice for New Adopters
For BtoB marketers that are realizing the potential benefits of implementing a marketing automation system, rolling out and…
Industry News March 1
Marketing Automation Analytics: Where We Are and the Road Ahead
By Cari Baldwin, Co-Founder & Partner, BlueBird Strategies Marketing departments today are under pressure to justify the effectiveness…
Industry News February 8
Resources
