Latest In: Cari Baldwin

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New Era Of Lead Nurturing Focuses On Segmentation, Targeted Content

For many marketers, lead nurturing still consists of drip email campaigns that spit out the same series of…

Industry News August 14
$2.5 billion deal Acquisition Adam Needles Cari Baldwin Chief Strategy Officer and Principal at ANNUITAS CRM David Lewis David M. Raab Eloqua exacttarget Founder and CEO of DemandGen International marketing automation Oracle Partner and Founder of BlueBird Strategies Principal Raab Associates sales automation salesforce

The Mega-Deal: The End Of The Road For Stand-Alone Marketing Automation?

Will's acquisition of ExactTarget fuel interest in marketing automation, or does it mean that the marketing automation…

Industry News June 6
B2B marketing BlueBird Strategies Cari Baldwin content marketing Demand Gen Report lead management lead nurturing Waking The Dead

Lead Nurturing: Ample Content, Solid Processes Set The Stage For Long-Term Success

Most B2B marketers understand the importance of lead nurturing, and they're eager to get started. The key to…

Industry News December 18
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BlueBird Strategies Adds New Clients And Hires, Develops Advisory Board

BlueBird Strategies, a marketing automation solution provider, has announced new hires and client relationships. The company has also…

Industry News September 12
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The Aftermath of Dreamforce 2011

By Cari Baldwin, Co-Founder and Partner, Bluebird Strategies The mojo of marketing was in full swing at's…

Industry News September 20
BlueBird Strategies BtoB marketers Cari Baldwin Carlos Hidalgo David Raab demand generation DemandGen Report marketing automation Raab Associates The Annuitas Group

Starting From Scratch:
 Marketing Automation Best Practice for New Adopters

For BtoB marketers that are realizing the potential benefits of implementing a marketing automation system, rolling out and…

Industry News March 1
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Marketing Automation Analytics:
 Where We Are and the Road Ahead

By Cari Baldwin, Co-Founder & Partner, BlueBird Strategies Marketing departments today are under pressure to justify the effectiveness…

Industry News February 8
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