Latest In: BlueBird Strategies

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Customer Journey Mapping Emerging As Top Priority Among B2B Marketers

Customer Journey Mapping Emerging As Top Priority Among B2B Marketers

Expanding on the foundational step of buyer personas, many marketers are now going a step deeper by creating…

Industry News December 14
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Square 2 Marketing Acquires BlueBird Strategies, Boosts Automation, Demand Gen Offerings

Square 2 Marketing Acquires BlueBird Strategies, Boosts Automation, Demand Gen Offerings

Square 2 Marketing, an inbound marketing agency, has acquired enterprise-level demand generation agency BlueBird Strategies for an undisclosed…

Industry News September 8
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Lead Nurturing: Ample Content, Solid Processes Set The Stage For Long-Term Success

Most B2B marketers understand the importance of lead nurturing, and they're eager to get started. The key to…

Industry News December 18
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Marketo Ramps Up Marketing Nation With Program Exchange, Partner Ecosystem

On November 14, Marketo announced the launch of LaunchPoint, the company's new partner ecosystem. The announcement was the…

Industry News November 20
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BlueBird Strategies Adds New Clients And Hires, Develops Advisory Board

BlueBird Strategies, a marketing automation solution provider, has announced new hires and client relationships. The company has also…

Industry News September 12
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BlueBird Strategies Signs On As Sponsor Of Marketing Automation Institute

BlueBird Strategies  has joined The Marketing Automation Institute (MAI), a marketing automation community and certification resource, as a…

Industry News October 17
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The Aftermath of Dreamforce 2011

By Cari Baldwin, Co-Founder and Partner, Bluebird Strategies The mojo of marketing was in full swing at's…

Industry News September 20
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Starting From Scratch:
 Marketing Automation Best Practice for New Adopters

For BtoB marketers that are realizing the potential benefits of implementing a marketing automation system, rolling out and…

Industry News March 1
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Marketing Automation Analytics:
 Where We Are and the Road Ahead

By Cari Baldwin, Co-Founder & Partner, BlueBird Strategies Marketing departments today are under pressure to justify the effectiveness…

Industry News February 8
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