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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

New Research: 76% Of Marketers Using ABM Experienced Higher ROI In 2020

According to new research conducted by the ABM Leadership Alliance and ITSMA, 76% of marketers saw higher ROI with ABM than any other marketing strategy in 2020. Seventy-one percent of B2B organizations saw improved relationships with target accounts, experiencing a 55% increase in generated revenue and 34% increase to their…

PROS Appoints First Chief Customer Officer

PROS, an AI-powered digital selling solution, hired Martin Simoncic as Chief Customer Officer (CCO). In his new role, Simoncic will drive end-to-end customer engagement and platform adoption, and provide customer success and support, professional services, training and enablement on a global basis.

Salesforce Unveils Revenue Cloud To Help Orgs Enhance Revenue Growth

Salesforce has launched Revenue Cloud, a solution designed to help companies connect their sales, operations, partner and finance teams for accelerated revenue growth and improvement across every channel. The solution aims to help organizations to better invest in the channels and methods that drive revenue. Revenue Cloud is designed to…
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