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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

Leadspace & SalesIntel Expand Partnership

During the B2B Sales & Marketing Exchange in Boston, Leadspace, a B2B customer data platform, and SalesIntel, a sales intelligence platform, announced an expansion of their partnership. The companies are aiming to deliver the richest B2B profiles to create territories, campaigns and ABM programs to allow for new opportunities and…

PLANOLY Launches New Video Planner Tool

PLANOLY, a social marketing platform, launched a new tool that aims to simplify video content creation — Video Planner. The solution helps take videos from “idea to post” by planning and publishing content in one place.

Momentive & Zendesk Launch GetFeedback Integration

Experience management software company Momentive, formerly known as SurveyMonkey, debuted a new GetFeedback integration with Zendesk. This new solution seeks to unlock access to actionable and comprehensive data to bring a business’s customer experience to a new level.

Contentgine Releases New AI & Machine Learning Capabilities Across CIP

Contentgine, a content-based marketing agency, launched new AI and machine learning (ML) capabilities for its Content Indication Platform (CIP), to help marketers gain more precise first-party intent signals and content performance insights. The online SaaS platform seeks to enable marketing and sales professionals to use 100% first-party content consumption metrics…

Livestorm Introduces New Features Across Its Platform

Livestorm, a video engagement platform, announced the addition of six new features designed to enhance engagement during virtual events and meetings. With 25 to 35% of Americans still working from home, the purpose of these new integrations is to help improve engagement and continue to elevate the user experience.  New…

ARInsights Launches ARchitect Interactions For Google Workspace

ARInsights, an analyst relationship management platform, released a solution called ARchitect Interactions for Google Workspace. ARInsights seeks to help companies increase awareness and enhance knowledge-sharing with industry analysts who influence their businesses. ARInsights aims to measurably improve the efficiency and productivity of analyst relations (AR) professionals on a daily basis.
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