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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

Marketo Rolls Out Budget Management Tool

Marketo announced Marketo Financial Management (MFM), an application to provide marketers with an up-to-date view of marketing spend so that they can forecast accurately, find and reallocate program dollars and spend to plan. MFM's web-based, automated approach is designed to replace spreadsheets and manual processes to easily share and manage…

Forrester Analyst Discusses New Approaches To Lead-To-Revenue Management

There are several challenges sales teams face throughout the various stages of the funnel process, including the need to improve efficiency and increase revenue growth. A recent webinar titled The Funnel Is Not A Process: Understanding Lead-To-Revenue Management, hosted by SalesEngine International, a B2B integrated marketing and sales acceleration company,…

Leveraging The Alphabet To Improve Lead Generation

By Jenny Vance, President, LeadJen When it comes to lead generation, marketers should know their ABCs. That’s right, the key to achieving better lead generation results can be found in the alphabet. Categorizing prospects into four groups, A-D, enables marketers to model the potential ROI of their lead generation effort…
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