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How To Solve The B2B Data Quality Crisis

An Expert Assessment of The Network of Record The challenges of data quality are widely recognized. They will only get worse as business data getsmore complicated and businesses evolve more rapidly. The Network of Record is a continuously-updateddatabase of company and contact information constructed from multiple sources including publicdata, commercial vendors and sales and marketing interaction records from participating Radius…

Sizing Up DIY vs. Do It For Me In B2B Marketing

Why The DIFM Revolution Is Making More Sense For Small To Mid-sized Teams To Accelerate Campaigns & Pipeline Impact The DIFM revolution that has quickly taken hold in the consumer world is now being applied to marketing automation. In the process, it has enabled small to mid-sized marketing teams to perform on par with much larger organizations. DIFM partners can…

LookBookHQ: A Case Study

How DemandWorks Delivers Binge-Ready Leads From Target Accounts You may have heard that the content "bingeing" is the most important metric when generating qualified leads. This guide teaches you about why content bingeing is a great indicator of a qualified lead, and which company can help deliver that metric to you. In this case, you'll learn how DemandWorks helped deliver:…

The Ultimate Guide To Content Insights

In order for your content marketing strategy to be most effective, you must identify areas of improvement and optimize them accordingly. The Ultimate Guide to Content Insights offers a framework to generate this valuable information and help you understand what's working and where to invest your money. This white paper is designed to teach you how to implement the right…

The Payoffs Of End-To-End Personalization In B2B Marketing

How Top Enterprise Brands Are Creating Deeper Connections At Key Engagement Points To Drive Conversion And Close Deals Faced with an increase in content and shrinking response rates to generic messages, B2B organizations have turned to personalization to improve their campaign performance. EConsultancy's 2016 Conversion Rate Optimization Report found 96% of organizations rated marketing personalization as a "highly" or "quite"…

The Complete Guide To Building A Successful SaaS Channel Strategy

SaaS suppliers have as much to gain from indirect sales as companies selling traditional IT hardware and software solutions—or from businesses outside of the IT landscape entirely. Download this white paper to gain a full understanding of the questions you should ask, the steps you should take and the choices you should make to build a successful channel partner program.…

The ABM Starter Guide

6 Steps To Optimizing Your ABM Contact Data Your ABM program is coming together nicely — all your teams are aligned and you have a platform in place. But is your contact data ready? A successful ABM strategy relies on accurate, complete data. So before you dive into your ABM initiatives, download this six-step guide to optimizing your contact data…