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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

Canvas Boosts Webinar Registrations With Email Signature Banners

When Canvas, a mobile app services company, faced poor webinar registration and attendance rates, it turned to Sigstr, an email signature generator to help revamp its messaging. The Challenge While Canvas has hosted educational webinars in the past, the company didn’t invest a lot of time into the content. “It…

Study: B2B Influencer Marketing Has Yet To Reach Full Potential

Influencer marketing may be one of the most beneficial, yet underutilized strategies in B2B marketing, according to a new study from Traackr, Altimeter Group and TopRank Marketing. Research shows that 15% of B2B companies are currently running ongoing influencer programs, compared to 55% of marketers in B2C companies.

GDM Group Unveils Programmatic Ad Buying Solution

Global Digital Marketing Group (GDM Group), a digital marketing performance company, has launched Convertuum, a programmatic solution designed to use predictive algorithms and retargeting features to help advertisers optimize campaign traffic.
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