Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

Annuitas Hires Former Babcock & Jenkins Exec Lauren Goldstein As CRO

Annuitas, a leading B2B demand generation firm, announced the hiring of Lauren Goldstein as the company’s Chief Revenue Officer. In the new role, Goldstein will be tasked with leading efforts in expanding customer relationships, developing new partnerships and enhancing the company’s marketing efforts.

Canvas Boosts Webinar Registrations With Email Signature Banners

When Canvas, a mobile app services company, faced poor webinar registration and attendance rates, it turned to Sigstr, an email signature generator to help revamp its messaging. The Challenge While Canvas has hosted educational webinars in the past, the company didn’t invest a lot of time into the content. “It…
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