Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.
Influencers don’t have to have millions of followers to be a valuable asset in your company’s influencer marketing strategy. This infographic from Shane Barker highlights the variety of ways B2B marketers can benefit from “micro-influencers” to drive engagement with target audiences.
Content marketers face steep competition and more aggressive goals in their quest for success, according to research conducted by NetLine, a content syndication and lead generation services provider. The research revealed that in the last year, 65% of campaigns excluded 17% of the active marketing audience, meaning many lower-ranking influencers were…
Readers of Demand Gen Report are looking to learn more about how to properly engage with buying units in target accounts, position their marketing teams to tie marketing efforts to bottom line revenue, as well as incorporate new technology to give their company a competitive edge.
Annuitas, a leading B2B demand generation firm, announced the hiring of Lauren Goldstein as the company’s Chief Revenue Officer. In the new role, Goldstein will be tasked with leading efforts in expanding customer relationships, developing new partnerships and enhancing the company’s marketing efforts.
Unfortunately, there is no eHarmony-type website that pairs your business with a B2B marketing or demand generation agency through a match-making quiz. (If you know of one, let me know in the comments!)