by James Hickey | Sep 22, 2025 | News Brief
pharosIQ is expanding its atlasIQ capabilities to provide B2B marketers with unmatched visibility into buyers worldwide. With atlasIQ, marketers can now identify and engage technology and services buyers with better precision across industries, regions, and cohorts...
by James Hickey | Sep 22, 2025 | Blog
As marketers plan for 2026, they are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence (AI) tools. For the 12th Annual Strategy & Planning Series (SPS) slated for the last week of October, we are not...
by James Hickey | Sep 22, 2025 | News Brief
Adverity latest study revealed 45% of the data marketers use to make business decisions is incomplete, inaccurate, or out of date. And 43% of CMOs believe less than half of their marketing data can be trusted. Fixing the Foundation: The State of Marketing Data Quality...
by Steve Rietberg, Daniel O’Sullivan and Alan Lopez, Gartner Sales, Customer Service and Marketing Practices | Sep 19, 2025 | Demanding Views
Revenue operations (RevOps) is undergoing a seismic shift. At the heart of this transformation is the rise of agentic AI—autonomous and semi-autonomous AI agents poised to redefine how RevOps teams drive go-to-market (GTM) success. As expectations from chief revenue...
by James Hickey | Sep 17, 2025 | News Brief
Market Signals, a community-driven marketplace of B2B sales prospecting lists that converts business signals into ready-to-work account lists, has been launched by Surfe. Unlike static databases, Market Signals is community-curated and use-case led. Sellers contribute...
by James Hickey | Sep 17, 2025 | Blog
The first sessions for B2BMX at Advertising Week New York 2025 are here! Sponsored by LinkedIn, the B2BMX stage at AWNY25 offers the opportunity to hear from and rub elbows with decision-makers from industries you won’t find at traditional B2B shows. This is your...
by James Hickey | Sep 16, 2025 | News Brief
Mindmatrix, a leading partner ecosystem platform, and Infuse, a global leader in full-funnel demand generation, have joined forces to deliver a fully integrated solution to enable channel marketers to maximize Market Development Fund (MDF) utilization, align campaigns...
by James Hickey | Sep 16, 2025 | News Brief
CallMiner’s annual CX Landscape Report finds that organizations still finding their footing when it comes to artificial intelligence (AI) readiness even as adoption is becoming more mainstream as many find themselves caught between AI’s strategic promise and the...
by James Hickey | Sep 15, 2025 | Blog
Artificial intelligence (AI) is everywhere in B2B marketing conversations, but when it comes to account-based marketing (ABM), what’s actually delivering results—and what’s just noise? That is the subject of our next webinar, sponsored by Demandbase, titled AI Meets...
by James Hickey | Sep 15, 2025 | News Brief
Influ2 is rolling out two new products to expand the company’s contact-level buyer intent functionality and transform the way go-to-market (GTM) teams receive, contextualize, and take action on buyer signals. Available now, Signals Center unifies Influ2 contact-level...
by James Hickey | Sep 15, 2025 | News Brief
A recently released report finds that even as artificial intelligence (AI) adoption is accelerating, there are widespread breakdowns in execution, effectiveness, and alignment — especially among “AI Leapers.” The Go-To-Market Performance Gap Report from Highspot, a...
by Christina Bottis | Sep 12, 2025 | Demanding Views
Even the strongest go-to-market (GTM) strategies can fail if teams aren’t aligned. Despite all the tools and talent, misalignment is still an all-too-common norm. According to research from Mural, 85% of GTM teams say they’re confident in their strategies, but the...
