by James Hickey | Aug 28, 2025 | News Brief
StackAdapt has rolled out the first Snowflake Native App. Available on the Snowflake Marketplace, the first demand-side platform to launch a Snowflake Cortex-powered Snowflake Native App within the Snowflake ecosystem, turning complex data preparation into a...
by Brendan Condon and Rachael Buchler, Gartner Sales Practice | Aug 28, 2025 | Demanding Views
The evolving landscape of sales leadership has ushered in a new era— one where the chief sales officer (CSO) is no longer defined solely by their ability to drive numbers, but by their capacity to inspire, develop, and lead people. Gartner research highlights a...
by James Hickey | Aug 26, 2025 | News Brief
Artificial intelligence (AI) tools are being used by go-to-market teams to move faster— but without customer context, those tools can only go so far. To address this gap, HubSpot is introducing the first CRM connector for Claude that brings each customer’s unique...
by James Hickey | Aug 26, 2025 | News Brief
The adoption of artificial intelligence (AI) tools by marketing and sales professionals continues to grow but specific training for the duties they are performing continues to lag behind. New research from General Assembly found 68% of sales and marketing...
by James Hickey | Aug 25, 2025 | News Brief
Clari and Salesloft, two revenue orchestration category leaders, have reached a definitive agreement to merge. Executives from the two companies said the new company will serve over 5,000 organizations globally across all industries – bringing $10 trillion in annual...
by James Hickey | Aug 25, 2025 | Blog
Artificial intelligence is no longer just a buzzword— it’s a game-changer for B2B marketers looking to scale smarter and grow faster. This playbook from Demandbase and Demand Gen Report, “AI Meets ABM: The Marketers Playbook for Smarter, Faster Growth,” cuts through...
by Ibrahim Hasanov | Aug 22, 2025 | Demanding Views
The world of sales is dramatically changing, with demand for greater speed and immediate decision-making rendering traditional approaches obsolete. Traditional sales and marketing methods lead to a shocking $2 trillion in wasted costs and lost revenue potential,...
by James Hickey | Aug 21, 2025 | Blog
Account-based marketing (ABM) once operated like a skilled craftsman’s workshop. Marketers carefully selected their tools, meticulously researched each target account, and hand-crafted personalized campaigns one by one. Artificial intelligence (AI) is changing...
by James Hickey | Aug 21, 2025 | Case Studies
The automotive industry has long operated on the principle that customers need to “kick the tires” before making a purchase. But what happens when the showroom door becomes a barrier rather than a gateway? Maserati Ascot discovered that some potential...
by James Hickey | Aug 20, 2025 | Blog
This October, we’re bringing the energy, innovation and insight of B2BMX to Advertising Week New York 2025— and you’re invited to be a part of it. B2BMX will anchor a dedicated pavilion inside AWNewYork 2025, showcasing leading B2B solution providers across demand...
by James Hickey | Aug 19, 2025 | News Brief
HG Insights is expanding its offerings, due in part to a recent acquisition. The California-based company has launched its Revenue Growth Agentic Ecosystem, an artificial intelligence (AI)-driven GTM solution that combines unified data intelligence with real-time...
by James Hickey | Aug 19, 2025 | News Brief
The use of artificial intelligence (AI) is filling the gap of the increasing need of B2B content without a corresponding increase in budget, according to a recent report from 10Fold. The AI-First, Buyer-Ready: the New Era of B2B Content Marketing report, found that...
