by Andrew Gaffney | Sep 20, 2022 | Blog
The formula for rolling out and scaling an ABM program is far from an exact science. Companies wrestle with defining their ICP, building out their initial target lists, setting goals and many other key elements. But one somewhat surprising element of the formula we...
by Andrew Gaffney | Dec 7, 2020 | Blog
We get it, everyone’s inboxes are flooded with webinar and virtual event invitations. So how do you stand out from competitors in a way that wows audiences and generates the engagement you’d expect from a physical event? Tactile marketing is the key (and...
by Andrew Gaffney | Feb 19, 2020 | Blog
B2B marketers today are wrestling with the complexity of integration, according to Michael McLaren, Global CEO of the B2B Group at Merkle. Organizations are thinking beyond individual point solutions, and are looking at how technology, data and content can help...
by Andrew Gaffney | Dec 5, 2019 | Industry News
Bringing the unique perspective of the investment community as well as having built one of the top brands in the marketing automation category, Tim Kopp was announced as the CEO and chairman of Terminus this week. With more than 20 years of experience, Kopp was CMO of...
by Andrew Gaffney | Nov 21, 2019 | Industry News
The B2B marketing action stretched far beyond the Moscone Center during Dreamforce, as more than 2,500 attendees convened at the historic San Francisco Mint building this week for the fourth annual OpsStars event. Growing approximately 60% over last year’s...
