by Carol Krol | Mar 16, 2016 | Industry News
Marketers eager to capitalize on the strength of predictive marketing are driving their vendor partners for additional strategies and capabilities, and account-based marketing (ABM) tops their wish list. While many B2B marketers are still figuring out how best to...
by Carol Krol | Feb 10, 2016 | Blog
Advocate marketing is growing in importance as word of mouth and peer reviews exert significant influence on B2B buying decisions and social media expands their impact. As a result, marketers are increasingly interested in developing programs that engage buyers to...
by Carol Krol | Feb 9, 2016 | Industry News
Word of mouth and peer reviews have great influence on B2B buying decisions, and marketers are keen to develop programs that engage buyers to provide feedback that will shape their products and services. With social media, mobile access, and the steady move to...
by Carol Krol | Feb 5, 2016 | Industry News
LinkedIn plans to shutter its Lead Accelerator product in the first half of 2016, the company announced in its fourth quarter earnings call. LinkedIn Lead Accelerator was created last February, following the company’s 2014 acquisition of Bizo. The move will cost...
by Carol Krol | Feb 3, 2016 | Industry News
The lack of alignment between sales and marketing is an age-old problem that is often lamented, yet rarely solved. A new survey report, conducted by Demand Gen Report and sponsored by InsideView, shows the lack of alignment is actually becoming a bigger problem today...
