by Carol Krol | Jan 20, 2016 | Industry News
Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing signs of its resurgence as a lead gen tool. This is due to marketers seeing better response rates to mail pieces, and leveraging it with other...
by Carol Krol | Jan 6, 2016 | Blog
Traditional direct mail — the stuff that is delivered to your snail mailbox — is still an important means of communication, and we are seeing early signs of a resurgence in its use in 2016. A number of B2B marketers have told Demand Gen Report that direct mail will...
by Carol Krol | Dec 16, 2015 | Industry News
The promise of predictive lead scoring for B2B marketers is huge: marrying customer behavioral data with additional predictive insight to zero in on only the very best leads. Using data modeling rather than guesswork to drive marketing programs is incredibly appealing...
by Carol Krol | Nov 18, 2015 | Industry News
Sales and marketing are not aligned within most organizations, and it has been a common pain point for a very long time. However, that awareness has not prompted a sea change among marketers; it’s a complex issue to solve with several factors at play....
by Carol Krol | Oct 14, 2015 | Industry News
Marketing attribution models and tools are emerging that enable B2B marketers to tie sales to specific marketing campaigns and initiatives that contributed to revenue, experts note. And while most companies are not there yet due to the complexity of full-funnel...
