by Mike Santos | Nov 11, 2008 | Demanding Views
“It was tantamount to a natural disaster,” he said. I have no doubt that Pipas is a smart, capable guy. He has been running Ford’s economic analysis’s team since 1997, and has worked at Ford since 1976. But in an age where demand tracking,...
by Mike Santos | Nov 4, 2008 | Demanding Views
During her tenure at Genesys, Persson’s marketing strategies and programs helped the company build a customer base of more than 200 of the Global Fortune 500. She was an also integral member of the executive team that grew the company tenfold – from $20...
by Mike Santos | Oct 29, 2008 | Demanding Views
With most marketers relying on email as the main driver of lead generation campaigns, the report “Email Data Management Best Practices” was light on new research, but confirmed many industry practices on acquiring and retaining customer addresses. Its goal in...
by Mike Santos | Oct 21, 2008 | Demanding Views
Done effectively and consistently, integrated campaign management will create a tighter company-prospect/customer bond and produce a differentiated level of loyalty so that when the prospect is ready to buy, your company is top on their list. The term “integrated...
by Mike Santos | Oct 14, 2008 | Demanding Views
With the advent and growing use of social networking and the Internet, today’s customer feedback looks a lot different than it did 10 years ago. Customer feedback can come from numerous sources including blogs, ratings and review websites and peer-to-peer...
