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Reviews Are In: Sneak Peek Into How B2B Brands Are Tackling The Growing Influence Of Peers

1aReviewsB2B buyers are more reliant on peer reviews and ratings to validate and find new solutions. According the 2017 B2B Buyers Survey Report, 94% of B2B buyers reported that reviews from industry peers were important in making a purchasing decision. Input from other users gives prospective buyers transparent insights into aspects such as ease of use, ROI and deployment time. It should come as little surprise that 42% percent of buyers listed peers and colleagues as their top source of information.

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