The B2B Customer Data Platform (CDP) from Leadspace, a data service provider, is designed to help businesses score, prioritize and apply artificial intelligence (AI) to their data management and ABM strategies, positioning users to take advantage of potential opportunities hidden in their data.
Introhive, a customer relationship management and intelligence service, has launched a Productivity Intelligence suite that aims to help sales teams optimize data-driven strategies and improve their performance.
ZoomInfo, the business contact and intelligence platform, recently went public, providing more than 400 million pending shares and becoming one of the fastest-growing stocks in the IPO market.
The allocation of market development funds (MDF) to channel partners is a common component of most vendors’ indirect sales programs. But at many companies, MDF initiatives are built upon opaque processes and generate uncertain results.
With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business. These new challenges present an opportunity for marketers to dig deep and come up with innovative ways to engage with prospects and customers.
Outreach, a sales engagement platform, unveiled a new Knowledge AI Assistant (Kaia) and platform capabilities at its recent Unleash Virtual Summit 2020 event.
Chiefmartech.com has released its popular 2020 Marketing Technology Landscape Supergraphic — once again showing an increase in martech solutions currently on the market. Created in partnership with Blue Green, this year’s graphic includes 8,000 solutions, up from 7,040 solutions in 2019 — a 13.6% increase year-over-year.
Openprise, a digital data management and orchestration platform, has launched a new data management tool: Openprise Agile CDP. The tool is designed to help marketers clean, enrich and unify data across multiple sources into a single customer view in as little as 90 days, according to the company.
Sparq is a customer insights platform from Vision Critical that is designed to uncover actionable customer experience data. The solution aims to uncover and translate customer attributes — such as motivation, preference and beliefs — into actionable data points that deliver value and improve customer acquisition, retention and satisfaction.
InsightSquared, an AI-powered revenue intelligence platform, has agreed to acquire Olono, a guided-selling solution for B2B sales teams, to bring real-time actionable intelligence to their revenue operations platform. Terms of the deal were undisclosed.
