InsightSquared, an AI-powered revenue intelligence platform, has agreed to acquire Olono, a guided-selling solution for B2B sales teams, to bring real-time actionable intelligence to their revenue operations platform. Terms of the deal were undisclosed.
When The SALT Group, a company that provides operating costs and expense reduction services, needed a solution that could double sales, cut costs in half and standardize and improve their call center, they looked to VanillaSoft’s platform to achieve these daunting tasks within three to five years. VanillaSoft is a sales engagement platform that is designed to help speed up the sales cycle with optimized workflow capabilities and enhanced data management and cadence automation.
ZoomInfo has launched FormComplete, a new tool designed to pre-populate visitor data with records from ZoomInfo’s database to limit the amount of fields prospects have to fill out when accessing content or other marketing collateral.
Tableau Software has released new data capabilities with the addition of Explain Data, which aims to enhance statistical analysis and help users gain AI-driven insights from their data. The company said that the new capability uses statistical methods to determine potential explanations for what could be influencing a data point, while providing further understanding of that explanation with interactive visualizations.
We’re often involved in sales engagements where the prospect has either recently changed their marketing automation platform or is considering a switch. Migration can be extremely costly — so why do it? Maybe it’s Oracle, Adobe and Salesforce battling for incremental market share in a saturated market. But more likely, it’s a sign of a more fundamental trend.
InsideSales, a sales software and lead management tool, unveiled the Revenue Acceleration Cloud, which is designed to combine AI algorithms and CRM data to help revenue teams build closeable pipeline and retain and expand their businesses.
RingCentral, a cloud-based communications system provider, was seeking a platform that would enable the company to capture as much information on leads as possible, allowing it to gauge which prospects meet its ideal customer profile.
Oracle has released updates to CX Unity, the company’s enterprise-class customer data management platform, as well as new additions and updates to its data-driven CX Cloud, which is pre-integrated with the CX Unity platform.
When it comes to the wealth of data that marketers have at their fingertips, harnessing accurate and clean data is key to building an effective marketing campaign, but new research shows marketing teams may be facing some challenges. According to a 2019 Forrester Consulting study, marketers are struggling with vast amounts of unclean data or “data pollution” that could result in loss of volume and negative impacts on campaigns.
Cloudera, an enterprise data cloud company, has agreed to acquire assets of the data analytics platform Arcadia Data. Terms of the deal were not disclosed.