Why do B2C companies get to have all the fun when it comes to going viral? This infographic from Relevance discusses what makes a viral B2B video, with insight into how marketers can create an effective viral video marketing strategy and best practices to maximize the value of your content.
Editor’s Note: Welcome back to Finny Friday, our monthly blog dedicated to celebrating Killer Content Award winners from throughout the years.
In a world where B2B buyers are often bombarded with information, it helps to stand out from the crowd. That’s why more and more marketers are relying on the help of industry experts and key influencers to help elevate their brand message and generate leads. That’s exactly what Event Farm did with its Future of Marketing series.
Announced at the SiriusDecisions Summit in Nashville, the partnership is designed to help create, publish and measure the impact of interactive videos on demand generation. Marketers will be able to incorporate interactive experiences, such as assessment calculations, quizzes, polls, surveys and contests, into their video content.
By Michael Litt, CEO and Co-founder, Vidyard
After investing in video marketing content, you don’t want prospects becoming distracted with the latest viral video of a squirrel on a jet ski, or worse, your competitor’s content. So what should you do? Having worked to optimize many videos, I can assure you that one of the best ways to inspire action and conversion is to never let your videos simply fade to black.