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Finny Friday: How Event Farm Harvested Quality Leads With Key Influencers

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Editor’s Note: Welcome back to Finny Friday, our monthly blog dedicated to celebrating Killer Content Award winners from throughout the years.

In a world where B2B buyers are often bombarded with information, it helps to stand out from the crowd. That’s why more and more marketers are relying on the help of industry experts and key influencers to help elevate their brand message and generate leads. That’s exactly what Event Farm did with its Future of Marketing series.

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Vidyard and SnapApp Partner To Add Interactive Features To Videos

Vidyard and SnapApp have partnered to incorporate SnapApp's interactive features into video content created through the Vidyard platform.

Announced at the SiriusDecisions Summit in Nashville, the partnership is designed to help create, publish and measure the impact of interactive videos on demand generation. Marketers will be able to incorporate interactive experiences, such as assessment calculations, quizzes, polls, surveys and contests, into their video content.

Don’t Let Your Videos Fade To Black

Michael Litt VidyardBy Michael Litt, CEO and Co-founder, Vidyard

After investing in video marketing content, you don’t want prospects becoming distracted with the latest viral video of a squirrel on a jet ski, or worse, your competitor’s content. So what should you do? Having worked to optimize many videos, I can assure you that one of the best ways to inspire action and conversion is to never let your videos simply fade to black.

Interactive Content Platforms Gaining Popularity As Marketers Look For New Engagement Paths


With more messaging being received and content being consumed on mobile devices, marketers are increasingly investing in tools that allow them to engage buyers across channels and platforms.

Recent statistics identify the reasons for this trend: According to Demand Gen Report’s 2012 Content Preferences Study, 84% of executives indicated they now use a laptop most frequently to access business-related content. In addition, 70% said they use a mobile phone to access content, and 49% use a tablet.

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