Latest In: Data management

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Lockr’s AIM Seeks To Help Businesses Manage Online Identities

Lockr is an adtech-friendly single-sign-on (SSO) platform that seeks to help consumers manage their online identities. Lockr's B2B…

Solution Spotlight February 26
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3 Ways To Rev Up 2024 Marketing With AI While Avoiding Data Privacy Pitfalls

Marketers are incredibly excited about generative AI, as the technology makes delivering immediate, personalized customer experiences at scale…

Demanding Views February 26
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TechTarget Partners With G2 To Help Provide B2B Technology Buyers With Decision Support Content

TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services, partnered with B2B software review…

Industry News February 12
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Analyzing The Impact Of Google Chrome’s Third-Party Cookie Phase-Out

Analyzing The Impact Of Google Chrome’s Third-Party Cookie Phase-Out

The funeral proceedings for third-party cookies started on Jan. 4, 2024, when Google Chrome started restricting data usage…

Industry News February 7
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Audyence Launches Real-Time Demand Platform To Refine Demand Generation

Audyence Launches Real-Time Demand Platform To Refine Demand Generation

Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is the first…

Case Studies February 5
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Google & Yahoo Implement New Bulk Sending Rules

Google & Yahoo Implement New Bulk Sending Rules

On Feb. 1, 2024, Yahoo and Google implemented new bulk email sending rules to help pare down the…

Industry News February 5
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So, You've Inherited A Martech Stack: Now What?

So, You’ve Inherited A Martech Stack: Now What?

In today's competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing…

Demanding Views February 2
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Protecting Privacy: Understanding The Role Of Data Restrictions In B2B

Protecting Privacy: Understanding The Role Of Data Restrictions In B2B

Personalization is paramount when it comes to catching the eye of top accounts in today's crowded digital landscape,…

Blog January 30
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Integrate Unveils AI-Driven Insight Engine, ‘Performance Center'

Integrate Unveils AI-Driven Insight Engine, ‘Performance Center’

Integrate, a B2B marketing demand management platform, released its Performance Center, an AI-driven insight engine created to identify…

Industry News January 30
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Using The Right Data To Beat Analysis Paralysis

Using The Right Data To Beat Analysis Paralysis

The concept of data-driven marketing promotes the idea that more information leads to better results. But while data…

Demanding Views January 26
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Snowflake Appoints Brad Burns As Chief Communications Officer

Snowflake Appoints Brad Burns As Chief Communications Officer

Snowflake, a data cloud company, welcomed Brad Burns as its new Chief Communications Officer (CCO). In his role,…

Industry News January 25
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Glassbox Announces Generative AI Assistant To Enhance Digital Insight Access

Glassbox Announces Generative AI Assistant To Enhance Digital Insight Access

Glassbox, a digital experience platform, released its enterprise-ready AI assistant, Glassbox Insights Assistant (GIA). In combination with Glassbox's…

Industry News January 12
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