Forrester Report Calls for New GTM Approach by B2B Leaders
Key takeaways: B2B leaders must adopt a customer-obsessed GTM approach, leveraging AI to enhance buyer engagement and collaboration…
News Brief May 5
Latest In: Forrester
Forrester’s B2B Marketing Predictions for 2026
As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing,…
News Brief November 3
Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy
Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its…
News Brief October 30
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
#B2BMX Day 2: Keynote Speakers Reveal the New Keys to Content Marketing Greatness
Day 2 of B2BMX featured three keynote addresses, all jam-packed with invaluable insights and tactical takeaways to support…
Feature February 26
Forrester’s Budget Planning Guides: Leaders Intend To Spend More In 2025
According to Forrester’s 2025 Budget Planning Guides, 91% of global tech decision makers and 87% of global marketing decision makers…
Industry News August 6
How B2B Practitioners Can Leverage Content Intelligence To Experiment With Marketing Assets
When we think of Taylor Swift, we think of someone who has evolved over the years and isn’t…
Industry News March 19
Allison Snow Joins Demand Spring As VP Strategy & Chief Analyst
Quick Scoop: Former Forrester analyst Allison Snow is Demand Spring's new VP Strategy & Chief Analyst. Prior to…
Industry News May 16
How High-Growth Companies Are Navigating The 2023 Downturn
When we were developing Forrester's “Planning Guide 2023: B2B Marketing Executives,” we specifically evaluated our 2022 B2B marketing…
Demanding Views April 7
Mary Shea Joins Mediafly As Co-CEO
Quick Scoop: Former Forrester analyst Mary Shea has been appointed co-CEO of Mediafly. Shea joins Mediafly after serving…
Industry News April 5
How To Prevent B2B Content From Getting Lost In Translation
In the words of Walt Disney’s (creepy) puppets, “it’s a small world after all.” OK, I’m sorry for…
Blog April 5
Bye-Bye, Boomers: Millennials & Gen Z Now Constitute 64% Of Business Buyers
Despite Millennials and Gen Zers being the butt of numerous jokes, Forrester's “Buyers' Journey Survey, 2022” found that…
Blog February 22
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
