COVID-19 Update
Subscribe

#COSeries Recap: Empathy, ABM & Data-Driven Digital Campaigns Become Top Priorities For B2B Strategies In New Reality

With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business. These new challenges present an opportunity for marketers to dig deep and come up with innovative ways to engage with prospects and customers.

Director of Digital Product Marketing

As the Director of Product Marketing at MRP you will report to the global head of marketing and have the responsibility to synthesize our go-to-market strategy and advocate buyer personas and their needs cross our organization: Product, Sales, & Marketing. Through research, interviews, and competitive intelligence, you will become our expert point person to cultivate a deep understanding of target markets, segments, & personas. This insight will create value as you successfully influence marketing programs, sales approaches & product feature prioritization.

Typical responsibilities include:

  • Define the market opportunity for each MRP product - based upon audience identification, segmentation, and targeting mechanisms
  • Define and enable go to market approaches to secure "must-win" market opportunities.
  • Create and manage competitive intelligence
  • Develop product positioning, value propositions and messaging that resonates with our key buying audiences
  • Advocate and influence product-level sales and marketing programs
  • Sales Enablement program - curate, train, monitor and manage sales content and presentation materials
  • Content - Create and curate compelling and action provoking content, including documents/ebooks, presentations, and other media forms


What you can bring to the team:

  • 3-5+ years of experience within B2B SaaS organizations with directly relevant product marketing roles. A strong preference for direct solution experience in ABM, Marketing Automation, CRM, Data Management, Digital Media, or Lead Generation
  • 5-10+ years of experience managing and scaling B2B Marketing outcomes in a fast-paced and competitive environment
  • A passion for winning in a competitive environment, and a bias for rapid execution, optimization, and accountability
  • A keen eye towards identifying and describing audience based competitive differentiation and positioning
  • Expertise in understanding the sales and product pipeline and the role of marketing at each stage of the opportunity funnel and the client expansion path
  • The ability to build strong partnerships with other internal business leaders - executive, sales, marketing, product, delivery
  • Excellent cross-functional communication skills - Experience managing programs and communications across different functional groups & geographic locations
  • Data-driven, strong analytical skills

 

Apply here.

Snr. Manager/Director of Corporate Marketing

MRP provides the only predictive Account-Based Marketing (ABM) solution purpose-built for enterprise-class sales and marketing organizations.

Prelytix is our SaaS/DaaS Enterprise-Class ABM platform. We help B2B marketers understand which companies are in market for their products and how to connect and activate these organizations to their sales cycle. Our ABM services are all driven by Prelytix and integrates B2B marketing tactics such as Programmatic Display, Content Syndication, Social media, Direct Mail and Inside Sales. We are the world leader in combining a full suite of ABM software and services.

MRP is looking for someone to fill a Director of Corporate Marketing. This role is based in Philadelphia, PA and will work closely with the MRP leadership team across Product Management, Sales and Sales Operations, Marketing, and HR.

Typical responsibilities include:

  • Assume overall responsibility for developing the annual marketing plan and control of the marketing budget.
  • Planning and coordination of marketing campaigns with sales activities.
  • Define and manage our brand identity and messages across the organization, ensuring on message programs and content.
  • Define, implement, and execute event marketing strategy - global focus, with emphasis on securing speaking roles, both earned and paid, and construction of regional in-person events.
  • Define, implement, and execute social media marketing strategy - global focus, with emphasis on growing follower base, increasing audience engagement, and building social media competency and participation across the organization.
  • Define and manage our Public Relations and Analyst Relations efforts.

What you can bring to the team:

  • 3-5+ years of experience managing and scaling B2B Marketing outcomes in a fast-paced and competitive environment. Hands-on and leadership experience having designed, developed, and driven overall marketing strategy.
  • A bias for rapid execution, optimization, and accountability.
  • A keen eye towards identifying and describing audience based competitive differentiation and positioning.
  • Experience in managing people, processes, and tools needed to build a predictable revenue organization.
  • Expert in understanding the sales and product pipeline and the role of marketing at each stage of the opportunity funnel and the client expansion path.
  • Experience managing across different functional groups & geographic locations.
  • The ability to build strong partnerships with other internal business leaders - executive, sales, marketing, product, delivery.
  • Excellent communication skills.
  • Data-driven, strong analytical skills.
  • Excellent English (must)

 

Apply here.

ABM’s Potential Is Endless. But We’re Already Endangering It

Screen Shot 2019 07 12 at 5.29.44 PMWe’ve all seen the buzzwords in recent years. Big Data. Artificial Intelligence. Smart everything, from toilets to thermostats. Companies rush to keep up with the next fad without really understanding what the true advantages of this new technology are and how it can impact their business. The actual technology becomes overshadowed by the hype, unable to deliver on the many promises that businesses rush to peddle.

Podcast: Pipeline Measurement In The Age Of AI

In a conversation with Kevin Cunningham, CEO of MRP, he discusses the current state of pipeline measurement in the B2B marketplace. Cunningham also shares his thoughts on how B2B organizations can leverage emerging AI capabilities and predictive analytics to enhance their pipeline measurement initiatives, while also sharing examples of how progressive companies are leveraging these types of insights to understand their pipeline.

Listen to the full podcast to hear more:

  • Published in Blog
Subscribe to this RSS feed