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ABM’s Potential Is Endless. But We’re Already Endangering It

Screen Shot 2019 07 12 at 5.29.44 PMWe’ve all seen the buzzwords in recent years. Big Data. Artificial Intelligence. Smart everything, from toilets to thermostats. Companies rush to keep up with the next fad without really understanding what the true advantages of this new technology are and how it can impact their business. The actual technology becomes overshadowed by the hype, unable to deliver on the many promises that businesses rush to peddle.

Podcast: Pipeline Measurement In The Age Of AI

In a conversation with Kevin Cunningham, CEO of MRP, he discusses the current state of pipeline measurement in the B2B marketplace. Cunningham also shares his thoughts on how B2B organizations can leverage emerging AI capabilities and predictive analytics to enhance their pipeline measurement initiatives, while also sharing examples of how progressive companies are leveraging these types of insights to understand their pipeline.

Listen to the full podcast to hear more:

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3 Account-Based Marketing Myths: Debunked

Jaime Romero newI’ve recently seen marketers declaring account-based marketing a failure and have been taken aback by the idea. Failed isn’t a term I would choose to describe ABM. Marketers have been doing ABM successfully for years.

MRP Prelytix Aims To Bring Data-Driven Insights, Alignment To Marketing And Sales

MRP Prelytix is designed to help companies acquire new business by triggering joint sales and marketing actions, activating data insights and measuring and optimizing success based on revenue impact. The platform uses streaming predictive analytics to deliver insight-driven ABM as a standalone platform, or through full CRM and MAP integrations, according to the company.

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