Latest In: MRP

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MRP Unveils Oracle Marketing Cloud Integration To Enable Account-Focused Email Marketing

MRP Unveils Oracle Marketing Cloud Integration To Enable Account-Focused Email Marketing

MRP, a predictive customer acquisition platform, announced that it has partnered with Oracle Marketing Cloud to integrate its…

Industry News January 23
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Podcast: Pipeline Measurement In The Age Of AI

Podcast: Pipeline Measurement In The Age Of AI

In a conversation with Kevin Cunningham, CEO of MRP, he discusses the current state of pipeline measurement in…

Blog October 8
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3 Account-Based Marketing Myths: Debunked

3 Account-Based Marketing Myths: Debunked

I've recently seen marketers declaring account-based marketing a failure and have been taken aback by the idea. Failed…

Demanding Views August 10
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