Act-On Software, a growth marketing automation platform, procured $20 million in growth financing capital from existing investors U.S. Venture Partners, Technology Crossover Ventures, new investor Beedie Capital and more. The company intends to use the funding to drive customer and revenue growth while expanding its go-to-market initiatives.
The new capital will help Act-On build upon the new product innovations it introduced throughout 2020, including its Zoom webinar integration, real-time SMS messaging capabilities and more. Additionally, the company plans on developing a comprehensive, value-driven post-sales experience for buyers through new integrations and relationships with solution providers within its partners ecosystem.
“For today’s buyer, a great product or service is not enough,” said Kate Johnson, CEO of Act-On Software, in a statement. “Buyers want meaningful and authentic brand experiences before, during and after a purchase. It has become essential that marketers evolve and drive engagement throughout the entire customer lifecycle. Our mission is to empower modern marketers to do more than just create sales leads — we’re helping them deliver holistic brand experiences that strengthen customer loyalty and drive adoption. This is the future directive of all marketers regardless of industry, geography or market segment and, with this investment, we are able to advance our vision at an accelerated pace.”