Today’s CRM and marketing automation systems provide measurement at every stage of the funnel. That’s good news for marketers who want to optimize the conversion process, and bad news for those who are used to measuring quantity over quality. Those days are over, and the focus is shifting. Sixty-eight percent of B2B marketers have made improving data quality their top priority, and for good reason. Bad data is a marketer’s worst nightmare. It costs businesses money, time and customers, and it’s the number one cause of CRM and MAP failure. Addressing this single issue is the quickest path to improving your top- and bottom-line results.
Building on its Einstein artificial intelligence offering, which was rolled out across its CRM cloud in 2016, Salesforce has unveiled Einstein Voice Assistant and Voice Bots. The new capabilities are designed to help users to talk directly to their Salesforce CRM instance and connect with their customers in engaging new ways.
Postie is a platform that aims to automate and simplify direct mail marketing. It is designed to help marketers better manage their prospecting, retargeting and CRM engagement campaigns from a centralized platform.
Postie is positioned to provide a full range of direct mail capabilities, such as testing and optimization features and audience modeling and attribution. Using the platform, marketers can create direct mail campaigns in minutes, deploy them in hours and measure the results in real time.
Postie is designed to help marketers segment their CRM, personalize messaging and optimize campaigns. It is positioned to provide deep insights into customers and leads and deliver targeted direct mail campaigns based on attributes, look-alike models or online behavioral instances. Marketers can create campaigns with real-time triggers or dedicated, time-specific deployments.
Postie is designed for customer acquisition marketers and CRM teams.
The solution is positioned to integrate with most CRMs, websites and mobile applications.
Pricing is based on a cost-per-piece model.
Postie serves clients across a variety of industries, including insurance, e-Commerce and financial services.
Postie aims to offer direct mail prospecting and CRM marketing automation together in one platform. It is designed to provide easy-to-use tools and technology with creative testing, audience segmentation and micro campaign structures. Campaigns can be set up in minutes and mailed out the next day.
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Insightly, a customer relationship management (CRM) software, aims to help modern B2B businesses build lifelong customer relationships and grow revenue. Insightly is designed to provide out-of-the-box capabilities that allow users to tailor experiences for every customer-facing role.