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Top Priorities For 2018 Marketing Strategies Emerge As Leaders Address AI, ABM, Localization & Attribution

For many marketers, the Fall brings a mixed bag of analyzing and fine-tuning their current campaigns to try and close out the year as strong as possible, while also building budgets and identifying new plans and programs for when the calendar flips to 2018.

To better understand which tools and tactics leading B2B marketers are planning to prioritize for the coming year, we got a sneak peek at the content and presentations from our upcoming Strategy & Planning Series. The week-long series (Oct. 30-Nov. 3, 2017), will feature 12 sessions with industry leading speakers from Heinz Marketing, Ingram Micro, The MX Group and Sage Software, who will review their top successes so far in 2017 and also share new models, tools and tactics they are planning to roll out in 2018.

ZenIQ Partners With Bombora To Fuel ABM With Intent Data

zeniq bombora imageABM and sales orchestration platform ZenIQ has announced it has teamed up with Bombora, a provider of B2B internet data. The partnership positions users of both solutions to implementing ABM strategies and programs to act on and operationalize insights provided by intent data. This aims to help marketing and sales teams to reach the right people at the right account, at the right time.

Engagio Unveils Account-Based Attribution Solution

Engagio, a marketing orchestration software company, announced it has launched Dash Account Based Attribution, a solution designed to help B2B marketers measure ROI and make better decisions about driving business outcomes at high-value accounts with multi-touch attribution.

InsideView Announces New ABM Features Within Target Solution

InsideView, a market intelligence platform, has announced the release of InsideView Target with ABM. The company stated that the solution is a redesigned version of InsideView Target that features new ABM workflows designed to help marketers search for or upload lists of companies and find contacts that look like their target customers.

Marketo Co-Founders Back Together At Engagio

Phil Fernandez, Co-founder, former CEO and Chairman of Marketo, has joined the account-based marketing and sales company Engagio on an advisory level. The move puts him in partnership with his fellow Marketo co-founder Jon Miller, who left the company to launch Engagio in 2015.

Making ABM Real: 5 Lessons Every Marketer Should Know

Jamie Hardin ON24The verdict is in: for B2B companies, having an account-based marketing (ABM) program is no longer a question, it’s an essential part of their strategy. In fact, SiriusDecisions recently unveiled a new Demand Unit Waterfall due to the ubiquity of ABM and all the complications that come with it. In addition to giving us a new methodology to consider, it demonstrates ABM’s shift from marketing’s latest shiny object to status quo.

Triblio’s Andre Yee Makes A Case For ABM At #Bii17

I’m sure you’ve heard about a little marketing strategy called account-based marketing (ABM). You may even be sick of the term. Whatever your thoughts are, it’s hard to deny the benefits of taking an account-first approach. B2B companies far and wide have benefitted from ABM — (enter shameless plug for our sister publication ABM In Action, #sorrynotsorry) — but why should others consider it?

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