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#B2BSMX 2019: Organizational Alignment, Optimized Revenue Engines Key To Sales & Marketing Ops Success

B2B marketing and sales are constantly evolving. As new tools and technology enter the space, new challenges and innovations come to fruition. Buzzwords and new (but not-so-new) terms such as account-based marketing and revenue operations have shaken up the industry in positive ways. But at the end of the day, true success all comes down to organizational alignment — especially around sales and marketing teams, including marketing ops, sales ops, etc. Ultimately, teams work better together.  

ABM’s Potential Is Endless. But We’re Already Endangering It

Screen Shot 2019 07 12 at 5.29.44 PMWe’ve all seen the buzzwords in recent years. Big Data. Artificial Intelligence. Smart everything, from toilets to thermostats. Companies rush to keep up with the next fad without really understanding what the true advantages of this new technology are and how it can impact their business. The actual technology becomes overshadowed by the hype, unable to deliver on the many promises that businesses rush to peddle.

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