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RollWorks Releases Sales Insights Tool For ABM Platform

RollWorks, an ABM platform, announced the launch of Sales Insights, a new tool within the company’s Account-Based Platform for sellers. Sales Insights is designed to identify statistically significant spikes of account-based activity, such as website engagement and advertising click signals, and surface alerts directly in Salesforce and via daily email digest updates.

5 Easy Tips For Implementing AI Into Your Marketing Mix

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The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and marketing strategies. While AI has been helpful, there has been a lot of confusion around what it does, how to choose the best AI solution to implement for success.

  • Published in Blog

Demandbase Launches Virtual ABM Innovation Tour

Demandbase has announced the launch of its ABM Innovation Tour, a four-stop virtual experience that will offer access to insights, industry best practices and success stories from leading B2B marketers. The events will take place on June 24July 8July 22 and August 5 to provide marketers the opportunity to connect with experts and learn what's next in B2B marketing.

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