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TOPO CEO Spotlights CX, Brand Power, Data & People At Summit 2019

TOPO’s annual Summit brought hundreds of sales and marketing professionals to San Francisco’s Pier 27 for two days of learning around topics such as marketing ops and tech, sales development and effectiveness, as well as account-based marketing and sales ops and tech. TOPO analysts and practitioners from companies such as Cloudera, ServiceNow, Zoom and more took the stage on April 17-18 to share their insights into the latest trends and best practices fueling modern B2B marketing and sales practices.

Adobe Summit 2019: Blurring B2B, B2C Lines In Tech Better Positions Marketers To Offer Epic, Frictionless Experiences

For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to remain siloed as B2B or B2C point solutions. Adobe has shown that it is positioning itself as the cross-practice cloud ecosystem, especially with the acquisitions of Marketo and Magento, to drive digital transformation that meets buyer expectations of a frictionless, memorable experience.

9 Steps To Operationalize CX And Achieve Advocacy

JoyceHow can firms operationalize the customer experience and create customers for life? It is great to talk about it, make it a company-wide initiative, pound our fists on the boardroom table and commit to becoming customer-centric, but what are the actual steps marketing operations can take to operationalize the customer experience?

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