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Infusionsoft Unveils Productivity And Social Tools, Campaign Library At Users’ Conference

InfusionConInfusionsoft kicked off its InfusionCon 2013 users’ conference by unveiling its 2013 Spring release, which adds a campaign library, social tools, and a centralized daily task manager to the company’s marketing automation software.

“2012 was the year that small business went big,” Clate Mask, CEO and Co-Founder of Infusionsoft, told the more than 2,000 attendees of the conference. He then shared some statistics regarding Infusionsoft’s current customer base, including that they captured 40 million leads, sent 80 million emails a week with 99.5% email deliverability and processed 1.5 billion in transactions through the company’s software in 2012.

Three Reasons Marketing Automation Is So Hot Right Now

Jon Miller MarketoBy Jon Miller, VP of Marketing Content and Strategy, Marketo

 Marketing automation is hardly a new concept. According to the Google Ngram Viewer and Google Insights, the term was first used in 1980, gaining traction in the late 1990s and peaking around 2004. The term reached a low point in 2007 before it began to rise again. Today, it’s back up near the 2004 peak. Why the seismic shifts?

Raab Report: B2B Marketing Automation To Reach $750 Million In 2013

David RaabRevenues of B2B marketing automation vendors will grow 50% to reach $750 million in 2013, according to Raab Associates’ just-released B2B Marketing Automation Vendor Selection Tool (VEST). While the growth rate is slightly lower than the 2012 rate of 54%, the dollar increase – $250 million vs. $175 million – is substantial.

“B2B marketing automation continues to grow at a very healthy pace,” said VEST author David M. Raab. “But some of the larger firms are reporting a lower growth rate, and, unlike previous years, we haven’t seen enough growth by industry challengers to raise the industry total.”

Infusionsoft Acquires Social Media Marketing Company GroSocial

infusion-logoInfusionsoft has acquired social media marketing software company GroSocial to meet the growing customer and market demand for a social media marketing software tool that helps small businesses generate qualified leads. Earlier this month, Infusionsoft announced $54 million in growth capital financing led by Goldman Sachs.

GroSocial will be integrated with Infusionsoft's CRM, marketing automation and e-Commerce tools so that small businesses can automatically move prospects through the entire customer lifecycle. An Infusionsoft widget in the GroSocial app will enable users to capture leads and trigger automatic follow-up.

Infusionsoft Nets $54 Million Cash Infusion from Goldman Sachs

infusion-logoInfusionsoft, a provider of sales and marketing automation software for small businesses, received $54 million in growth capital financing from Goldman Sachs. The funds will be used to ramp up product development, accelerate marketing and sales and to grow its partner and education programs in the U.S. and internationally, according to company officials.

 “We're pleased to welcome new investors who share our belief that successful small businesses are the engine behind the economy,” said Infusionsoft Co-Founder and CEO Clate Mask. “We will use this new funding to further transform the way small businesses grow.”

Infusionsoft Acquires CustomerHub


Infusionsoft
, a provider of sales and marketing software for small businesses, recently announced its acquisition of CustomerHub, a web-based application designed to provide membership site and customer portal platform to small businesses that market and sell content online. One of the top app integrations in the Infusionsoft marketplace, CustomerHub is designed to allow users to share unlimited password-protected content with subscribers.

Infusionsoft serves more than 7,500 small business customers with software to manage CRM, email marketing and e-commerce, as well as automation to nurture and convert leads.

Infusionsoft Surpasses Expectations In Q1, Grows Global User Base To 31,000


Infusionsoft
, a provider of sales and marketing software for small businesses, reported record growth during Q1 2012, surpassing its quarterly goals. Infusionsoft closed Q1 with nearly 1,100 new customers — growing its customer list to 8,700 small businesses with 31,000 users in 62 countries. According to the company, its customers capture 2.5 million leads, send 300 million emails, add 14.5 million contacts and process $83 million in transactions each month.

Infusionsoft also expanded its executive team, in March naming Marc Chesley Chief Technology Officer and Richard Tripp Chief Product Officer. Infusionsoft also added nearly 30 employees, bringing the total to 217.

Infusionsoft Unveils Major Update To Its Small-Business Sales And Marketing Suite


Sales and marketing software vendor Infusionsoft today announced a major update to its flagship software platform, including updates to its user interface, lead generation and scoring, and other capabilities.

Infusionsoft is an integrated sales and marketing product designed specifically for small businesses. It includes a suite of CRM, email marketing, e-Commerce, lead generation and marketing automation tools that emphasize ease of use in both B2B and B2C environments.

Infusionsoft Unveils Major Update To Its Small-Business Sales And Marketing Suite


Sales and marketing software vendor Infusionsoft today announced a major update to its flagship software platform, including updates to its user interface, lead generation and scoring, and other capabilities.

Infusionsoft is an integrated sales and marketing product designed specifically for small businesses. It includes a suite of CRM, email marketing, e-Commerce, lead generation and marketing automation tools that emphasize ease of use in both B2B and B2C environments.

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