- Published in Solution Spotlight
Online customer service solution LiveChat partnered with Autopilot, an email marketing and marketing automation software, to create personalized customer journeys based on how prospects engage with the company through a 30-day trial or on the company website. The company wanted to track email and engagement, as well as better communicate with prospective customers as they weigh purchasing the product.
As buyers continue to be more equipped to do their own research during the buying process, a new wave of technology has blossomed to help aid them in these efforts. Virtual assistants—whether through voice or chat—have been creeping into the B2C landscape for some time now, but experts agree their potential in B2B is even greater. B2B companies, such as Coolfront Technologies, have seen great success by avoiding new hires and implementing bots as part of their sales teams.