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Augmented And Virtual Reality: The Latest Engagement Drivers In B2B Marketing

As digital marketing continues to evolve and change, the need to engage customers in unique ways becomes even more vital. While new tools and technology emerge seemingly every day, two trends are commanding the B2B world’s attention: augmented and virtual reality (AR and VR). In fact, according to a report from Statista, the economic impact of AR and VR is forecast to amount to $29.5 billion in 2020.

Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more time to researching solutions and are increasingly turning to peers and thought leaders for relevant insights. Demand Gen Report’s 2018 B2B Buyers Survey demonstrates the growing influence of third-party sources and outside opinions on the buyer journey. According to the report:

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