Conex: The Content Experience is one of my favorite events to attend to learn the latest in content marketing and experience best practices. The speakers and content are always top notch and I bring back so many great takeaways and action items to my marketing and editorial team.

As buyer preferences continue to evolve towards efficiency, convenience and a need to binge, marketers must deliver on their expectations to keep their companies and products top of mind.

As buyer preferences continue to evolve towards efficiency, convenience and a need to binge, marketers must deliver on their expectations to keep their companies and products top of mind.

6sense, an account-based orchestration platform, has partnered with Uberflip, a content experience platform, to provide joint customers with new levels of content personalization.

Demandbase has launched the Demandbase ABM Ecosystem, which is designed to expand ABM from single-vendor solutions to include marketing automation, CRM, content management systems, direct mail platforms, analytics engines and more technologies needed to execute an effective ABM strategy.

• April 29, 2019
• Published in Industry Insights

Uberflip, a content experience platform, and Sigstr, an email signature marketing platform, announced a new integration designed to help B2B marketers deliver personalized content across every email.

Uberflip announced an extended, two-year strategic partnership with Bombora, a B2B marketing and sales intent data provider, that aims to help marketers deliver personalized experiences at scale with artificial intelligence (AI).

2017 may have been dubbed the "year of video marketing," but video has yet to reach its full potential. In 2018 and beyond, B2B marketers are and will be taking greater steps to deliver authentic and just downright cool video content that engages buyers on a human level.

This special report will dive into new trends in video and share how B2B companies are humanizing their brands by creating unique video experiences for customers, prospects and even general audiences, including:

• How new social media capabilities, such as Instagram's IGTV, and a rise in LinkedIn videos are also proving to make an impact
• on video marketing efforts, and how companies such as Mack Trucks and even individual marketers are putting them to good use;
• How blending videos into webinars can generate greater engagement from viewers; and
• The four stages of creating trustworthy and authentic videos.

Download this interactive experience today!