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The 2013 Killer Content Awards: Recognizing B2B Marketing Innovation At Content2Conversion Conference

KCAThe winners of the Second Annual Killer Content Awards were honored at an awards ceremony as part of Demand Gen Report’s B2B Content2Conversion Conference, an educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.

Andrew Gaffney, Editor of Demand Gen Report, said the submissions were judged in areas such as social media and targeted content marketing; educational content that informs and inspires buyers; linking content to measurable, revenue-focused results; using video and interactive content in new and creative ways; and deploying content that drives successful, cross-channel campaigns.

“We’re pleased to honor these innovative and inventive campaigns that had a measurable impact on ROI,” Gaffney said. “These companies are leading the way in categories such as E-books, white papers and case studies — to blogs, newsletters and webinars — in creating engaging content that relates to prospects’ buying needs and company pain points.”

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