Evergage, a personalization and customer data platform, announced the release of Evergage SmartSurveys, a voice-of-the-customer survey tool designed to help B2B businesses improve customer relationships by creating highly-targeted, ideally-timed surveys.
The tool is designed to work as an add-on module to the Evergage platform. Marketers can use it to ask prospective customers where they are in the buying journey and what kind of information they are looking for. It is positioned to then add this data to a contact or account profile, and use it to generate personalized experiences that will accelerate the path-to-purchase.
Additional features include:
- Survey customization based on audience segments, individual behavior, company, geography and more;
- A variety of question and answer formats, including checkboxes, drop-down lists, ratings, images and text;
- Branding capabilities, which allow users to customize surveys with corporate designs and branding guidelines; and
- Real-time reporting
“You can learn a lot about your visitors’ interests by their behavior on your site, but sometimes it makes the most sense to just ask them,” said Andy Zimmerman, CMO of Evergage, in a statement to Demand Gen Report. “Surveys are generally meant for gathering feedback from customers in order to improve the experiences you deliver to them. Where traditional surveys fall short, though, is they don’t provide an immediate value to respondents … With SmartSurveys, we’re enabling companies to create better, more targeted surveys, deploy them strategically and use the responses to immediately improve visitor experiences across channels, at the one-to-one level.”