NetLine Launches Buyer-Level Intent Platform, Intentive
NetLine, a content marketing and lead generation company, launched INTENTIVE, which the company claims is the only buyer-level…
Industry News June 5
Latest In: buyer journey
New McKinsey Research: The Top Three Channels B2B Buyers Prefer
Today's B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant…
Industry News June 22
ON24 Announces New Innovations Across Its Entire Platform & HubSpot Integration
ON24, a digital experience platform, announced its latest product innovations, which include new ways to deliver more engagement,…
Industry News May 13
Allbound Partner Journey Automation Aims To Encourage Partner Action
The Partner Journey Automation solution from Allbound, a partner relationship management (PRM) software provider, is designed to help…
Solution Spotlight May 10
The Buyer Experience Wave Is Coming… Are You Ready To Meet It?
In 2010, Forrester declared the next 20 years to be the “Age of the Customer.” We're only halfway…
Demanding Views October 9
Act-On Unveils New Automated Journey Builder Tool
Act-On Software, a growth marketing platform, has launched an Automated Journey Builder solution, a visual and flexible UX…
Industry News October 1
Generating The Spark For Memorable Virtual Experiences
Now more than ever, marketers are competing for customers' attention. With many professionals working from home, not only…
Demanding Views August 6
Examining The Post-COVID Buyer’s Journey
We are months into the COVID-19 lockdowns. That means it's been a full quarter, from mid-March to mid-June.…
Demanding Views June 29
Triblio Launches Smart Pages, Aims To Help Marketers Scale 1:1 ABM Campaigns
Triblio Smart Pages is designed to allow B2B marketers to scale 1:1 ABM programs to thousands of accounts.…
Solution Spotlight December 10
#SPS19: Tackling Your 2020 Content Plan With The Customer In Mind
Having a well-thought-out content plan for the New Year is essential to delivering a top-notch buyer and customer…
Industry News November 14
InsightSquared Acquires Olono
InsightSquared, an AI-powered revenue intelligence platform, has agreed to acquire Olono, a guided-selling solution for B2B sales teams,…
Industry News October 4
Multichannel Content Strategies, Customer Advocacy & Frictionless Buyer Journeys Take Center Stage At #COS19
There is a recurring question that arises when assessing B2B campaigns and demand gen initiatives: what's working? Progressive B2B organizations…
Industry News April 29
Resources
Events & Webinars
Expert Perspectives Of Scaling ABM With Minimal Budgets
December 4, 2024
The Important Role Of Empathy In Marketing Strategy & Messaging
November 27, 2024
The Power Of Content Curation
November 13, 2024
