Salesforce Acquires Evergage
Evergage, a personalization and customer data platform (CDP), has announced it has been acquired by Salesforce. Terms of…
Industry News February 3
Latest In: Evergage
Evergage Launches AI-Powered Personalization Algorithm
Evergage's new personalization algorithm, Contextual Bandit, is designed to leverage artificial intelligence (AI) to process vast stores of…
Solution Spotlight September 3
Evergage Releases New Data Warehouse Solution For Analysts
Evergage, a personalization and customer data platform, launched the Evergage Data Warehouse solution, which is designed to give…
Industry News August 15
65% Of Marketers Say Their Personalization Efforts Are Average Or Below Average
Personalization continues to be top-of-mind for B2B marketers. In fact, 74% say it should be a bigger business…
Industry News April 25
Evergage Releases New Tools For Enhanced Personalization, Data Insights
Evergage, a personalization and customer data platform, unveiled new features designed to help marketers tap into customer data…
Industry News November 1
Evergage Releases SmartSurveys To Enable Personalized, Targeted Engagement
Evergage, a personalization and customer data platform, announced the release of Evergage SmartSurveys, a voice-of-the-customer survey tool designed…
Industry News June 27
Citrix Enhances Campaigns With Data-Driven, Personalized Content
Citrix, a cloud computing company, needed a marketing solution that would enhance the customer journey with personalization. The…
Case Studies June 7
B2B Marketers Leveraging Machine Learning For 1:1 Personalization
As a consumer, I expect the companies I interact with to personalize my experiences. If they don't, they…
Demanding Views November 27
Evergage Personalization Platform Now Features Triggered Email Capabilities
Designed to drive engagement and conversions, the triggered email capabilities of Evergage's real-time personalization platform enable B2B marketers…
Solution Spotlight November 7
Evergage Releases New Trigger Email Capabilities In Email Platform
Real-time personalization platform Evergage announced it has launched new triggered email capabilities within the company's Evergage for Email…
Industry News September 15
Segmentation, Personalization Becoming A Reality For B2B Marketers With Emergence Of AI And Real-Time Analytics
The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding…
Industry News September 13
Evergage Secures $10 Million In Series C Funding
Evergage, a real-time personalization platform, has raised $10 million in Series C funding. The round was led by…
Industry News August 9
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