Latest In: Andy Zimmerman

Andy Zimmerman Evergage personalization research Researchscape International
65% Of Marketers Say Their Personalization Efforts Are Average Or Below Average

65% Of Marketers Say Their Personalization Efforts Are Average Or Below Average

Personalization continues to be top-of-mind for B2B marketers. In fact, 74% say it should be a bigger business…

Industry News April 25
AI Andy Zimmerman artificial intelligence Contextual Bandit customer data data insights Evergage personalization
Evergage Releases New Tools For Enhanced Personalization, Data Insights

Evergage Releases New Tools For Enhanced Personalization, Data Insights

Evergage, a personalization and customer data platform, unveiled new features designed to help marketers tap into customer data…

Industry News November 1
Andy Zimmerman buyer journey Evergage personalization SmartSurveys survey
Evergage Releases SmartSurveys To Enable Personalized, Targeted Engagement

Evergage Releases SmartSurveys To Enable Personalized, Targeted Engagement

Evergage, a personalization and customer data platform, announced the release of Evergage SmartSurveys, a voice-of-the-customer survey tool designed…

Industry News June 27
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
5

AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
Andy Zimmerman CMO of Brainshark Co-Founder and CTO of ion interactive CTO data driven marketing Eloqua Forrester Gartner Jason Stewart Marketing technologist Scott Brinker Steve Woods VP of Demand Generation at ANNUITAS
Data-driven marketing image

Marketing Technologists Play Pivotal Role In Move To Data-Driven Marketing

The delineation between marketing and IT is becoming more fluid as data analytics and advanced technologies drive marketing…

Industry News August 7
Andy Zimmerman Brainshark content marketing Demand Gen Report Eloqua eloqua appcloud marketing automation marketing campaigns

Brainshark Announces Eloqua Integration At #EE12 User Conference

Online and mobile video solutions provider Brainshark today announced the integration of Brainshark Presentations with Eloqua's marketing automation…

Industry News November 6
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series