Latest In: Andy Zimmerman

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65% Of Marketers Say Their Personalization Efforts Are Average Or Below Average

65% Of Marketers Say Their Personalization Efforts Are Average Or Below Average

Personalization continues to be top-of-mind for B2B marketers. In fact, 74% say it should be a bigger business…

Industry News April 25
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Evergage Releases New Tools For Enhanced Personalization, Data Insights

Evergage Releases New Tools For Enhanced Personalization, Data Insights

Evergage, a personalization and customer data platform, unveiled new features designed to help marketers tap into customer data…

Industry News November 1
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Evergage Releases SmartSurveys To Enable Personalized, Targeted Engagement

Evergage Releases SmartSurveys To Enable Personalized, Targeted Engagement

Evergage, a personalization and customer data platform, announced the release of Evergage SmartSurveys, a voice-of-the-customer survey tool designed…

Industry News June 27
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10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

Blog March 17
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Marketing Technologists Play Pivotal Role In Move To Data-Driven Marketing

The delineation between marketing and IT is becoming more fluid as data analytics and advanced technologies drive marketing…

Industry News August 7
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Brainshark Announces Eloqua Integration At #EE12 User Conference

Online and mobile video solutions provider Brainshark today announced the integration of Brainshark Presentations with Eloqua's marketing automation…

Industry News November 6
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