InsightSquared, an AI-powered revenue intelligence platform, has agreed to acquire Olono, a guided-selling solution for B2B sales teams, to bring real-time actionable intelligence to their revenue operations platform. Terms of the deal were undisclosed.
With Olono’s AI capabilities, InsightSquared’s solution is positioned to offer data and integrated tools all in one place. The solution aims to be a complete end-to-end revenue operations platform to manage demand to renewal cycle by bringing in real-time sales activity and prospect engagement data from more than 80 new data sources.
Other added features include:
- A visible history of sales and marketing data and real-time engagement data;
- Activity capturing, which can be synched automatically to the CRM;
- The ability to connect sales and marketing data with real-time activity data; and
- Olono ActionsTM, which recommends actions when triggers are met in the buying journey.
"This will change the way B2B organizations make decisions using sales, marketing and customer success data," said Fred Shilmover, CEO of InsightSquared, in a statement to Demand Gen Report. "Together, InsightSquared and Olono will integrate over 80 data sources to give you the most complete view of your sales and marketing data and recommend next best actions to grow revenue predictably."