LeadMD Acquired By Trendline Interactive, Pairing B2C And B2B Expertise
- Written by Michael Rodriguez
- Published in News Briefs
LeadMD, a revenue performance consultancy, merged with full-service marketing agency Trendline Interactive, in a pairing designed to deliver a more comprehensive mix of high-level strategies and action planning, processes, technology and people to their customers.
With Trendline’s B2C capabilities and LeadMD’s B2B, the newly combined company will focus on driving greater revenue generation and operational efficiency for its clients. LeadMD aims to provide enterprise and consumer organizations with stronger go-to-market strategies and high-performing tactics for predictable and sustainable brand growth by leveraging Trendline’s strategy and operations, marketing technology, campaign management, analytics, privacy and more.
“The lines between B2C and B2B have been blurring for years — our customers need to form effective conversations with buyers on a human level across buying paradigms,” said Justin Gray, Founder and CEO of LeadMD, who will assume responsibility for the company’s sales, marketing and business development efforts, in a statement. “By joining Trendline, we are stepping ahead of this paradigm shift in the market to create one centralized consultancy. Our unified mission focuses on empowering customers orchestration of buyer engagement across marketing, sales and customer success, whether they go to market via B2B, B2C or a blend of both.”