In The World Of B2B, Brand Like A B2Cer
It seems like a contradiction to tell a room full of B2B marketers to think like a B2C…
Blog August 23
Latest In: B2C
LeadMD Acquired By Trendline Interactive, Pairing B2C And B2B Expertise
LeadMD, a revenue performance consultancy, merged with full-service marketing agency Trendline Interactive, in a pairing designed to deliver…
Industry News March 2
The Netflix Takeover: B2B Buyers Demand Consumer-Like Content Hubs
Bingeing is no longer confined to weekend marathons of Netflix hits such as “Stranger Things” and “Orange is…
Blog May 29
Adobe Summit 2019: Blurring B2B, B2C Lines In Tech Better Positions Marketers To Offer Epic, Frictionless Experiences
For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to…
Industry News April 1
AdRoll Launches B2B Business Unit Amid Rebrand
AdRoll has announced a corporate rebrand and unveiled a new B2B division called RollWorks in response to growing…
Industry News February 27
Audience Data And Predictive Analytics Bring B2C Advantages To B2B Marketers
B2B marketers are often envious of their B2C counterparts getting all the cool stuff. But when the B2B…
Demanding Views September 2
B2B Marketers Apply B2C Tactics To Boost Personalization, Customer Experience
Today's B2B buyers expect a more personalized and omnichannel buying experience, which has many B2B organizations leveraging some…
Industry News December 9Neolane Reports $47 Million in Revenue in 2011, Plans Aggressive Global Expansion for 2012
Neolane, a provider of marketing automation and conversational marketing technology, recently reported $44 million in revenue, a 47%…
Industry News January 27
Crawl, Walk, Run: Everything B2C Orgs Need For Lead Scoring
Best practices for identifying and converting your best prospects By Chris McArdle, Executive Director of Interactive Markets, TARGUSinfo…
Demanding Views April 27
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
