It’s Time To Target The 97%: 6sense Research Reveals Only 3% Of Site Visitors Fill Out Forms
In a recent survey conducted by 6sense, respondents reported that, on average, only 3.5% of their web visitors…
Blog July 27
Latest In: revenue generation
Chorus.ai Momentum Pipeline Tool Aims To Surface Deal Insights With AI
Conversation intelligence platform Chorus.ai uses its Momentum Pipeline solution to provide users with a real-time holistic view of…
Solution Spotlight July 19
94% Of Marketers Cite Email As Integral For Pandemic & Post-Pandemic Success
The Covid-19 pandemic forced B2B buyers and marketers to find new ways to communicate and re-imagine existing channels…
Industry News June 25
Nvidia Achieves 89% Account Match Rate With People-Based Approach
Nvidia, a multinational computer and systems technology provider, wanted to build a cohesive revenue marketing and sales cycle…
Case Studies March 31
LeadMD Acquired By Trendline Interactive, Pairing B2C And B2B Expertise
LeadMD, a revenue performance consultancy, merged with full-service marketing agency Trendline Interactive, in a pairing designed to deliver…
Industry News March 2
New Research: 76% Of Marketers Using ABM Experienced Higher ROI In 2020
According to new research conducted by the ABM Leadership Alliance and ITSMA, 76% of marketers saw higher ROI…
Industry News January 20
78% Of Marketers Drive Customer Engagement Via Push Notifications
Engaging with audiences and customers virtually continues to be a top priority for B2B organizations, as the acceleration…
Industry News January 14
Troops Platform Aims To Help Marketers Improve Revenue Generation
Revenue communications platform Troops offers AI-powered intelligence and integration capabilities that aim to empower users to input, retrieve…
Solution Spotlight December 21
Customer-Centricity, Data, 1:1 ABM & More Take Center Stage At #SPS20, As Marketers Plan For The New Year
With a new year on the horizon, B2B organizations are taking the lessons they learned from 2020 and…
Industry News November 24
Alida Appoints David O’Malley As New CRO
Alida, a customer insights provider and formerly Vision Critical, has appointed David O'Malley as Chief Revenue Officer of…
Industry News November 11
Sendoso Adds New Preferred Address Features For Targeted Engagement
Gifting platform Sendoso has added two new features to its platform – Address Confirmation and Sendoso Choice. These…
Solution Spotlight August 10
Intellimize Aims To Help Marketing Teams Personalize Their Websites
Intellimize, a personalization and conversion provider, is designed to help marketers drive conversions and revenue growth by using…
Solution Spotlight June 15
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
