NextRoll, the marketing technology parent company of ABM platform RollWorks and AI-powered marketing software AdRoll, has announced Robin Bordoli as its new CEO, succeeding Toby Gabriner. The appointment is intended to shepherd the company into expanding its product-led growth in the martech space and address engagement and targeting challenges in B2B.
Bordoli most recently served as the President of RollWorks. Prior to that, he held multiple leadership positions at Marketo and served as CEO of Figure Eight.
“I've spent my career identifying emerging growth markets and aligning a company's technology and resources against them, so joining a company like NextRoll and partnering with Toby over the last 18 months on our two growth opportunities was very appealing to me,” Bordoli said in a statement. “I'm humbled and excited to take the baton from him after his successful three-year tenure of transformation."
Bordoli intends to continue these positive trends under his leadership by positioning NextRoll’s platform for future growth, using NextRoll’s machine learning solutions and account-based data to help B2B and D2C marketing and sales teams address challenges with identifying, targeting and engaging accounts. His experience in SaaS and machine learning products will help NextRoll reach the next stage of its product-led growth plan.