Inbound marketing agency SmartBug Media announced a partnership with the Adobe Solution Partner Program to offer content marketing, sales enablement, marketing automation and revenue operations consulting capabilities for Adobe Marketo Engage users.
The partnership allows the Adobe Marketo Engage customer base to leverage SmartBug’s marketing and sales services, which allows them to optimize their inbound marketing strategies and grow their revenue. Users can use SmartBug’s consulting services to help them improve their lead qualification processes, increase conversion rates and improve ROI and revenue.
This partnership comes off the heels of Adobe’s Experience Manager expansion, which offers users new capabilities to create impactful digital experiences. As explained during the Adobe Summit 2021, these expanded capabilities and new partnerships will allow Adobe to continue to help enterprise marketers succeed in the digital market.
“With customer expectations higher than ever before, a data-driven approach is critical to creating customer experiences that drive impact,” said Adam Egbert, Adobe’s Head of Solution Partner Programs, in a statement. “A focus on data and flexibility is essential for businesses to thrive in this new environment, and we’re excited to have SmartBug join the Adobe Solution Partner Program to help Adobe Marketo Engage customers increase leads and grow their businesses.”