B2B Marketers Embracing Review Sites As Valuable, Trust-Building Tools Across Buyer Journey

The B2B buyer journey increasingly mirrors its B2C counterpart, with prospects now turning to B2B review sites for credible peer advice much like they would Yelp or Glassdoor. According to Demand Gen Report’s 2018 B2B Buyers Survey, 65% of buyers rate B2B software and service reviews as “very important” when evaluating a set list of solution providers. As such, top-tier marketing and sales teams at companies such as Marketo, InsideView and Quick Base are embracing B2B review sites as a way to gather trustworthy, third-party testimonials and infuse customer voices across the buyer journey.

InsideView Launches Marketing Suite For Microsoft Dynamics 365

InsideView, a sales and marketing intelligence software, unveiled the InsideView Marketing Suite for Microsoft Dynamics 365. The suite is designed to align sales and marketing teams, provide a single view of customer data and increase engagement.

The Marketing Suite aims to bring in external account and contact data to build a complete view of the customer. It is designed to complement Microsoft Dynamics 365 for Marketing and help B2B businesses identify and prioritize leads, increase their total addressable market and enhance their ABM programs.

Features include:

  • InsideView Enrich, which aims to help marketers enrich leads with comprehensive, up-to-date data;
  • InsideView Target, designed to build highly targeted campaign lists that can be filtered based on firmographic and demographic data, as well as industry codes, news, keywords and more; and
  • InsideView Refresh, which is positioned to automatically clean account and contact data on a regular basis.

The suite is now available for purchase and follows the company’s recent release of InsideView Apex.

“Today, as more B2B marketers use targeted strategies like account-based marketing to expand customer relationships and win new ones, they need a marketing automation solution that helps them identify and engage with the best opportunities,” said Joe Andrews, VP of Product and Solution Marketing at InsideView, in a statement. “The InsideView Marketing Suite builds on the foundation of Microsoft Dynamics 365 for Marketing so marketers can tap into our Targeting Intelligence to get higher quality data, make better marketing decisions, and execute more successful targeted marketing programs.”

InsideView Announces New ABM Features Within Target Solution

InsideView, a market intelligence platform, has announced the release of InsideView Target with ABM. The company stated that the solution is a redesigned version of InsideView Target that features new ABM workflows designed to help marketers search for or upload lists of companies and find contacts that look like their target customers.

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