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HG Data Unveils New Salesforce App, Brings Technographic Data Into CRM

HG Data, a competitive intelligence solution on installed technologies, announced it has launched a new app on the Salesforce AppExchange. The app, now available and built on Salesforce’s Lightning Data service, is designed to bring technographic data — insight into what technology is used by prospective customers — into the Salesforce platform to help fuel marketing initiatives with deeper insights.

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