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LeadMD Rolls Out New Learning Platform Focused On Marketing ROI

leadmd-logoLeadMD announced a new online learning platform centered on marketing and marketing automation education for professionals. Navigate by LeadMD aims to help professionals make the most of their marketing investments by featuring thought leadership, tutorials, online classes and other learning resources, according to company officials.

"So often companies make a big investment in marketing tools, then don't have the time or resources to really get the full return on their spend,” said Justin Gray, LeadMD's CEO.“Instead of an out-of-the-box training option that gives an overview rather than a precise approach, the Navigate platform lets users choose the learning that they need specifically to fix a problem or understand a marketing function."

Survey Shows Virtual-Hybrid Events Emerging As ‘New Normal’ in Marketing, Training & Collaboration


The majority of marketers are increasingly turning to virtual and hybrid events as part of an overall marketing strategy, according to Unisfair, an InterCall company and provider of virtual events and business environments. The company recently announced new research that shows virtual engagement are emerging as “the new normal” in marketing, training and collaboration.

Based on responses from more than 550 marketers nationwide, the second annual Unisfair survey reveals 60% of respondents plan to increase spending of virtual events and environments this year.

Survey Shows Virtual-Hybrid Events Emerging As ‘New Normal’ in Marketing, Training & Collaboration


The majority of marketers are increasingly turning to virtual and hybrid events as part of an overall marketing strategy, according to Unisfair, an InterCall company and provider of virtual events and business environments. The company recently announced new research that shows virtual engagement are emerging as “the new normal” in marketing, training and collaboration.

Based on responses from more than 550 marketers nationwide, the second annual Unisfair survey reveals 60% of respondents plan to increase spending of virtual events and environments this year.

Pardot Winter 2012 Release Highlights Visual Tools For Campaign Building


Pardot
today announced new product features as part of its Winter 2012 release, including an enhanced visual editor and form builder, designed to enable marketers to streamline the creation of lead management campaigns.

"Many marketers today don't have an expert-level knowledge of web design, so we're always trying to make Pardot as user-friendly as possible for our clients," said Adam Blitzer, COO at Pardot. "That is where the wizards and pre-fabricated templates come in handy. We want to empower our users to create rockstar email templates and forms that will drive conversions, all in a few clicks. The new email and form editors are extremely flexible and, most importantly, make it easy to create marketing materials. It's important for marketers to be able to quickly produce very custom assets so that each audience segment or campaign can be targeted appropriately."

Pardot Winter 2012 Release Highlights Visual Tools For Campaign Building


Pardot
today announced new product features as part of its Winter 2012 release, including an enhanced visual editor and form builder, designed to enable marketers to streamline the creation of lead management campaigns.

"Many marketers today don't have an expert-level knowledge of web design, so we're always trying to make Pardot as user-friendly as possible for our clients," said Adam Blitzer, COO at Pardot. "That is where the wizards and pre-fabricated templates come in handy. We want to empower our users to create rockstar email templates and forms that will drive conversions, all in a few clicks. The new email and form editors are extremely flexible and, most importantly, make it easy to create marketing materials. It's important for marketers to be able to quickly produce very custom assets so that each audience segment or campaign can be targeted appropriately."

Survey Shows Virtual-Hybrid Events Emerging As ‘New Normal’ in Marketing, Training & Collaboration


The majority of marketers are increasingly turning to virtual and hybrid events as part of an overall marketing strategy, according to Unisfair, an InterCall company and provider of virtual events and business environments. The company recently announced new research that shows virtual engagement are emerging as “the new normal” in marketing, training and collaboration.

Based on responses from more than 550 marketers nationwide, the second annual Unisfair survey reveals 60% of respondents plan to increase spending of virtual events and environments this year.

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