B2B account-based marketing (ABM) software provider Terminus has partnered with Dun & Bradstreet in a deal that provides Terminus users with additional B2B data and insights to enhance their ABM initiatives in targeting and messaging.
"ABM is changing the way B2B companies think about marketing and sales," said Eric Spett, Terminus founder and CEO. "Our partnership with Dun & Bradstreet gives B2B marketers the data they need to intelligently identify and target the right decisions makers, which leads to increased velocity and revenue for their companies."
The data integration between Terminus and Dun & Bradstreet is currently live. Terminus said customers who are using this data today include Gainsight, Infer, PGi, Vidyard and Influitive.
Patrick O’Brien, VP of Audience Solutions at Dun & Bradstreet, added: "Account-based marketing is gaining a ton of momentum and we're excited to work with Terminus who has quickly become a leader in the ABM space."
Dun & Bradstreet’s acquisition of NetProspex earlier this year positioned the company with a database now consisting of both contact and company information.