Trendline Interactive, a digital marketing agency and consultancy, unified its services with marketing agency LeadMD under the brand Shift Paradigm. The unification seeks to amplify each organization’s individual strengths and cement the company’s commitment to solving invisible problems that stifle revenue growth.
Moving forward as Shift Paradigm, the agencies plan to continue offering expertise and proven best practices in designing and implementing go-to-market (GTM) strategies for B2C and B2B organizations with more capabilities around data, analytics and end-to-end execution.
Shift Paradigm’s services seek to provide modern solutions that drive measurable business outcomes by leveraging sales and marketing technology, including partnerships with Adobe, revenue acceleration platform Drift and Tealium, a customer data platform.
“For over a decade, we've leaned on the consultants at LeadMD to provide our joint customers with an award-winning experience,” said Tony Sanders, Sr. Director — Americas Partner Sales at Adobe, in a statement. “Together, we've transformed marketing departments and businesses, driving impactful growth for our customers. With Shift Paradigm's expanded capabilities in data, analytics, deliverability and governance, our joint customers can expand and improve their ability to build data-driven teams in compliance with ever-changing privacy requirements, all while maintaining a direct focus on ensuring marketing-driven revenue growth for their organization."
On Dec. 1, Shift Paradigm will kick off an educational webinar series for modern marketers called “The Invisible Problem Solution Series.” Each webinar will focus on one common request from a high level executive that results in an invisible problem. Shift Paradigm and its partners plan to provide guidance on how to identify the problem and determine if technology is the solution.