Latest In: Shift Paradigm

Principle Studios Shift Paradigm
Close up of Business people shaking hands, finishing up meeting,

Shift Paradigm Acquires Design & Technology Consultancy

Shift Paradigm, a digital transformation and personalized messaging firm, acquired Principle Studios, a design and technology consultancy, to…

Industry News March 13
data Data management digital marketing marketing technology MarTech ROI Shift Paradigm technology
So, You've Inherited A Martech Stack: Now What?

So, You’ve Inherited A Martech Stack: Now What?

In today's competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing…

Demanding Views February 2
alignment digital marketing Sales Enablement Shift Paradigm
Shift Paradigm Names Elizabeth Ross As New CEO

Shift Paradigm Names Elizabeth Ross As New CEO

Shift Paradigm, a digital marketing agency, hired Elizabeth Ross as CEO. The company's Co-founder and former CEO, Morgan…

Industry News January 19
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
5

AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series