The new partnership aims to help WP Enginebecome more cost-efficient by updating its platform’s marketing materials such as white papers, case studies and newsletters, and streamlining advertisement and distribution processes. WP Engine also hopes Turtl’s aid will improve its brand outreach online, on social media and in marketing emails.
“We are really excited to be working with WP Engine, a global leader in the digital experience space.” said Nick Mason, CEO and Founder of Turtl, in an announcement the Turtl website. “In a world where business decisions are driven by data and analytics, it’s vital that marketers can gain actionable insights from their audiences. This not only enables marketers to make better informed decisions when planning new campaigns, but also helps them articulate the effectiveness of marketing internally. And, marketers are really beginning to recognize the value of this.”