Why AI is the Ultimate Tool for B2B Event Marketers
Key Takeaways: AI allows marketers to repurpose single live events into extensive libraries of targeted content, significantly extending…
Feature April 29
Latest In: marketing ROI
Where AI Will Be Used by B2B Marketers in 2026: DGR Interview with Jasper’s Loreal Lynch
A year ago, marketers we still evaluating whether artificial intelligence (AI) belonged in a B2B marketers workflow. Today,…
Feature March 18
Turtl Partners With WP Engine To Refine Its Digital Experience Platform
Turtl, a digital content marketing platform, has signed a deal with digital experience platform WP Engine Inc. to…
Industry News May 3
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
Study: 88% Of Marketers Say A Customer Journey Strategy Is Critical To Success
As marketing evolves, customer satisfaction and customer engagement have jumped to the top of the list of marketers'…
Industry News March 30
LeadMD Rolls Out New Learning Platform Focused On Marketing ROI
LeadMD announced a new online learning platform centered on marketing and marketing automation education for professionals. Navigate by…
Industry News September 27
Content Engagement Scoring, Social Shaping The New Rules Of Marketing
Top B2B marketers are using improved analytic tools to get a better handle on how buyers are engaging…
Industry News September 25
Is The CMO The Problem?
By Adam Needles, Chief Strategy Officer, ANNUITAS A recent CEB Marketing Leadership Council study noted, "[W]e see B2B…
Demanding Views August 28
Revenue Analytics From Digioh
Digioh's Revenue Analytics provides marketers with an ROI breakdown for each marketing channel.
Solution Spotlight August 13
FunnelFuel From FunnelSource
FunnelFuel, a new app from FunnelSource, enables marketers to compare campaign and lead source performance side-by-side to justify…
Solution Spotlight August 6Marketing Operations Goes From Misfits To Major Players
Marketing operations is no longer an island of misfit projects, inhabited by IT guys spitting out reports and…
Industry News March 27
SearchForce Launches Upgrade To Speed Up Implementation Of Paid Search, Social Media Campaigns
SearchForce, a provider of performance-based technology for managing paid search and social media campaigns, enhanced its platform to…
Industry News February 14
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
