Latest In: marketing ROI

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Turtl Partners With WP Engine To Refine Its Digital Experience Platform

Turtl Partners With WP Engine To Refine Its Digital Experience Platform

Turtl, a digital content marketing platform, has signed a deal with digital experience platform WP Engine Inc. to…

Industry News May 3
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RollWorks Announces HubSpot Integration, Launches Tiered ABM Packages

RollWorks Announces HubSpot Integration, Launches Tiered ABM Packages

RollWorks, the B2B and ABM subdivision of NextRoll Inc., has announced its availability on the HubSpot App Marketplace.…

Industry News April 16
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Study: 88% Of Marketers Say A Customer Journey Strategy Is Critical To Success

Study: 88% Of Marketers Say A Customer Journey Strategy Is Critical To Success

As marketing evolves, customer satisfaction and customer engagement have jumped to the top of the list of marketers'…

Industry News March 30
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Justin Gray LeadMD learning platform marketing ROI training

LeadMD Rolls Out New Learning Platform Focused On Marketing ROI

LeadMD announced a new online learning platform centered on marketing and marketing automation education for professionals. Navigate by…

Industry News September 27
Andrew Spoeth Andy Johnson Ann Handley CEO and Founder of Kapost Chief Content Officer for MarketingProfs CMO of Marketo Head of Social Media Marketing for CA Technologies Howard Sewell marketing ROI Marketo virtual event President of Spear Marketing Group Sanjay Dholakia Toby Murdock VP Business Development and Alliances for NetBase
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Content Engagement Scoring, Social Shaping The New Rules Of Marketing

Top B2B marketers are using improved analytic tools to get a better handle on how buyers are engaging…

Industry News September 25
Adam Needles ANNUITASBy Adam Needles advocacy Annuitas Balancing the Demand Equation: The Elements of a Successful buyer insights Chief Strategy Officer demand process Is the CEO the problem? loyalty marketing ROI Modern B2B Demand Generation Model
Adam Needles ANNUITAS

Is The CMO The Problem?

By Adam Needles, Chief Strategy Officer, ANNUITAS A recent CEB Marketing Leadership Council study noted, "[W]e see B2B…

Demanding Views August 28
Digioh's Revenue Analytics marketing ROI
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Revenue Analytics From Digioh

Digioh's Revenue Analytics provides marketers with an ROI breakdown for each marketing channel.

Solution Spotlight August 13
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FunnelFuel From FunnelSource

FunnelFuel, a new app from FunnelSource, enables marketers to compare campaign and lead source performance side-by-side to justify…

Solution Spotlight August 6
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Marketing Operations Goes From Misfits To Major Players

Marketing operations is no longer an island of misfit projects, inhabited by IT guys spitting out reports and…

Industry News March 27
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SearchForce Launches Upgrade To Speed Up Implementation Of Paid Search, Social Media Campaigns

SearchForce, a provider of performance-based technology for managing paid search and social media campaigns, enhanced its platform to…

Industry News February 14
B2B marketing campaign management cross channel Demand Gen Report email marketing exacttarget Forrester Research Gap Direct Jim Roemmer lead management lead nurturing marketing ROI social listening social media The Key To Successful Cross-channel Marketing

Marketers Discuss Cross-Channel Limitations, Top Technology Tools

There's no need to build the case for cross-channel marketing because it's already top of mind for a…

Industry News November 2
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Study Finds That Marketing Automation Is A High Priority For SMB Firms

A new study finds that marketing automation technology is increasingly important to the SMB market – and that…

Industry News July 25
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