B2B Marketers Face Growing Pressure to Prove ROI as Revenue-Based Quotas Rise
Key Takeaways Revenue-based quotas for B2B marketers climbed to 33.3% in 2026 from 25.3% in 2025, and pipeline…
Blog October 20
Latest In: marketing ROI
A Marketer’s Growth Strategy in the Era of AI: Efficiency
Buyers are inundated with content engineered to sell them something, and thanks to AI, much of it is…
Demanding Views October 15
The CFO Problem in Marketing: Why Attribution Is No Longer Enough
According to new research, only 22% of marketers strongly feel they have enough data to justify value to…
Demanding Views September 24
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…
Blog August 31
The Force Multiplier Framework for Maximizing B2B Marketing Impact in 2026
The B2B marketing sector is poised for explosive growth, but expectations are accelerating faster than resources or budget.…
Demanding Views August 21
CMO Council, MartechTribe Launch Apex Matrix to Turn Martech Spend Into Measurable Value
Key Takeaways Top-performing organizations win by matching martech capability to their maturity and business model, not by stacking…
News Brief July 9![Q3 2026 Harris Poll Infographics Part Deux[59]](https://www.demandgenreport.com/wp-content/uploads/2026/07/Q3-2026-Harris-Poll-Infographics-Part-Deux59-e1783365506305.png)
Madison Logic/Harris Poll: Half of Marketers Are Guessing on What Drives Purchasing Decisions Today
Key Takeaways Nearly half of marketers (48%) admit they’re guessing which activities actually drive purchasing decisions, even as…
News Brief July 6
Why AI is the Ultimate Tool for B2B Event Marketers
Key Takeaways: AI allows marketers to repurpose single live events into extensive libraries of targeted content, significantly extending…
Feature April 29
Where AI Will Be Used by B2B Marketers in 2026: DGR Interview with Jasper’s Loreal Lynch
A year ago, marketers we still evaluating whether artificial intelligence (AI) belonged in a B2B marketers workflow. Today,…
Feature March 18
Turtl Partners With WP Engine To Refine Its Digital Experience Platform
Turtl, a digital content marketing platform, has signed a deal with digital experience platform WP Engine Inc. to…
Industry News May 3
RollWorks Announces HubSpot Integration, Launches Tiered ABM Packages
RollWorks, the B2B and ABM subdivision of NextRoll Inc., has announced its availability on the HubSpot App Marketplace.…
Industry News April 16
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